Harley-Davidson (HOG) Stock Forecast for 2025, 2026, 2027. Sell or Buy Prediction







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Harley-Davidson (HOG) Stock Forecast for 2025, 2026, 2027. Sell or Buy?

Updated: May 16, 2025 (13:45)

Sector: Consumer cyclical

The share price of Harley-Davidson, Inc. (HOG) now

Latest session on the 15th of May for
Harley-Davidson, Inc. is negative
Trading Volume: 1658207
Open: 24.8 /  High: 24.81 /  Low: 24.3
Current value: $24.4
What analysts predict: $28.62
52-week High/Low: $39.45 / $20.45
50-Day Moving Average: $24.02 — support level today
200-Day Moving Average: $30.51 — resistance level today

Analysts predictions

Full report
This Week
Neutral Opinions: 1
Previous Week
Neutral Opinions: Na
Two Weeks Ago
Neutral Opinions: Na
Three Weeks Ago
Neutral Opinions: Na

Are you interested in Harley-Davidson, Inc. stocks and want to buy them, or are they already in your portfolio? If yes, then on this page you will find useful information about the dynamics of the Harley-Davidson stock price in 2025, 2026, 2027. How much will one Harley-Davidson share be worth in 2025 - 2027?

When should I take profit in Harley-Davidson stock? When should I record a loss on Harley-Davidson stock? What are analysts' forecasts for Harley-Davidson stock? What is the future of Harley-Davidson stock? We forecast Harley-Davidson stock performance using neural networks based on historical data on Harley-Davidson stocks. Also, when forecasting, technical analysis tools are used, world geopolitical and news factors are taken into account.

Harley-Davidson stock prediction results are shown below and presented in the form of graphs, tables and text information, divided into time intervals. (Next month, 2025, 2026, 2027, and ) The final quotes of the instrument at the close of the previous trading day are a signal to adjust the forecasts for Harley-Davidson shares. This happens once a day.


Historical and forecast chart of Harley-Davidson stock

The chart below shows the historical price of Harley-Davidson stock and a prediction chart for the next month. For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast, and Weighted Average Best Forecast. Detailed values for the Harley-Davidson stock price can be found in the table below.

Long-term forecasts by years.

Harley-Davidson, Inc. Analysts predictions review

Harley-Davidson faces significant headwinds undermining its growth prospects. Key issues include an aging core customer base, weakening demand due to macroeconomic challenges, and stagnant international expansion. While its brand strength and premium pricing offer some margin protection, rising input costs, tighter credit conditions, and intensifying competition are squeezing profitability. The lack of clear growth catalysts, alongside structural demographic challenges and management's uncertain turnaround strategy, creates skepticism regarding the stock's near-term recovery potential. Overall, the company's fundamentals and market conditions suggest limited upside and heightened downside risk.

Harley-Davidson Faces Valuation Challenges Amid Recent Stock Decline

Trend: Neutral
May 11, 2025

Harley-Davidson's recent share price correction has raised questions about its valuation, signaling that despite significant declines, the stock may not yet offer an attractive entry point. The author highlights that the company's current fundamentals appear to reflect fair value at best, limiting the potential for immediate upside from current levels.

Key Factors Impacting Harley-Davidson's Stock

The company's market position and brand equity in the premium motorcycle segment remain strong, but these factors seem insufficient to offset broader challenges. Slowing consumer demand, possibly driven by macroeconomic headwinds and weakening discretionary spending, is compounding pressure on revenue growth.

Profitability challenges tied to rising input costs and tighter credit conditions are narrowing margins, potentially contributing to a less favorable outlook. The financial impact of these cost-driven pressures is evident, with low signs of immediate operational relief.

Additionally, the slowdown in international sales growth presents a material risk to future revenue expansion. As global markets have historically been a growth driver for Harley-Davidson, a lack of significant traction in these regions could weigh heavily on the stock.


Analyst: Alan Galecki
( Followers: 63
Articles: 12 )

Harley-Davidson: Headwinds from Secular Trends and Erosion of Competitive Position Worsen Prospects

Trend: Strong Bearish
Mar 04, 2025

Harley-Davidson faces significant challenges from long-term secular trends, particularly the aging of its core customer demographic. This shift threatens to constrict its addressable market and underscores a structural vulnerability in its business model, contributing to concerns about sustained revenue growth.

The company's deteriorating market share further compounds its struggles, with competition intensifying from both established and emerging players. According to the author, this erosion reflects not only competitive pressures but also potential misalignment in product offerings relative to evolving consumer preferences.

Financial Performance and Strategic Execution

Harley's recent financial trends reinforce these worries, with revenue and earnings showing limited resilience against macroeconomic and industry-specific challenges. Cost pressures, combined with flat or declining unit sales, diminish its ability to drive operating leverage, impacting profitability metrics.

Lastly, questions about management's ability to effectively execute a turnaround strategy weigh on investor sentiment. The absence of clear catalysts for growth or differentiation may delay any potential recovery, leaving the stock vulnerable to downside risk in the near term.


Analyst: Caffital Research
( Followers: 1421
Articles: 545 )

Harley-Davidson: Steady Roads Ahead Amid Limited Upside

Trend: Neutral
Dec 14, 2024

Revenue growth remains a critical challenge for Harley-Davidson (HOG) as the company faces a saturated market and limited appeal to younger demographics. The article highlights the aging customer base and reduced brand momentum as key headwinds, both of which are likely to affect top-line performance in the near term.

The author emphasizes operational efficiency improvements, including cost-cutting measures and streamlining initiatives, as a mitigating factor. While these actions might preserve margins, their impact on revenue growth and long-term competitive positioning appears minimal.

Market Position and Demand Dynamics

Harley-Davidson’s pricing power in premium motorcycles is noted as a relative strength, helping to protect profitability despite uneven demand trends. However, the sensitivity of this strategy to broader economic conditions, such as rising interest rates and inflationary pressures, limits its reliability for sustained growth.

Finally, the company's international expansion efforts are highlighted, yet there is skepticism regarding meaningful success in penetrating emerging markets. Without significant traction globally, Harley-Davidson risks over-reliance on its core U.S. consumer base, leaving the stock vulnerable to domestic economic fluctuations.


Analyst: Oliver Rodzianko
( Followers: 2750
Articles: 282 )
Sep 06, 2024
Harley-Davidson’s Buyback Push Fails to Counter Weak Investment Case
Trend: Bearish

Harley-Davidson (HOG) has recently announced a significant stock buyback program, a move that typically signals management’s confidence in the company’s undervalued shares. However, while the repurchase may provide short-term support to the stock price, its effectiveness is contingent on the company addressing critical underlying challenges that could cap long-term growth.

Operational and Market Challenges Weigh on Upside

The author underscores concerns over Harley-Davidson’s declining sales volumes, particularly among its core demographic of aging baby boomers, which continues to erode revenue streams. Without a clear strategy to capture younger riders or expand into international markets, growth prospects remain muted despite the buyback announcement.

Another issue highlighted is margin compression due to rising costs and supply chain pressures. Higher manufacturing expenses and inflationary trends have limited the company’s ability to sustain profitability, further complicating its capacity to generate excess cash flow needed for consistent shareholder returns.

While the buyback program is designed to offset these tailwinds, it does little to address the long-term headwinds stemming from declining market demand and operational inefficiencies. Investors should weigh whether the short-term boost justifies holding the stock amid ongoing structural challenges.

Analyst: Alan Galecki
( Followers: 58
Articles: 9 )
Jun 24, 2024
Harley-Davidson: Analyzing Growth Potential Amid Market Volatility
Trend: Neutral

Harley-Davidson (HOG) appears to be positioned for a rebound as market conditions create opportunities for long-term investors. The analysis touches on the company's strategic initiatives to diversify its product offerings, which could expand its customer base beyond traditional demographics. The success of this strategy is critical, as it directly impacts revenue growth and competitive positioning in a rapidly evolving market.

Key Drivers of HOG's Outlook

Cost management efficiency is another focal point, highlighting HOG's ability to mitigate macroeconomic pressures, such as rising raw material costs and supply chain disruptions. Effective cost controls may create margin stability, safeguarding profitability even in challenging economic times.

Additionally, the company's commitment to its electric motorcycle lineup is a crucial factor. This investment aligns with broader industry trends toward electrification and could attract a younger, environmentally conscious customer base, bolstering both sales and brand relevance in the years ahead.

Lastly, investor sentiment surrounding the stock appears tied to broader economic indicators, including consumer discretionary spending. Should the macroeconomic environment stabilize or improve, HOG may benefit from increased sales volumes, directly influencing the stock's performance in the near term.

Analyst: Pearl Gray Equity and Research
( Followers: 4287
Articles: 473 )
Jan 01, 1970
Evaluating Harley-Davidson (HOG): Key Drivers for Future Performance
Trend: Neutral

Harley-Davidson, Inc. (HOG) is navigating a challenging environment shaped by shifting consumer preferences and competitive pressures. A key factor influencing its stock is the company's emphasis on expanding its electric vehicle (EV) lineup to attract younger, environmentally conscious riders. While this strategic pivot is essential for long-term viability, profitability margins in the near term could remain compressed due to substantial R&D and marketing expenses, which may weigh negatively on the stock performance.

Impact of Macroeconomic and Operational Trends

Macroeconomic factors, including inflationary pressures and interest rate trends, present both challenges and opportunities for HOG. Higher input costs could strain profit margins, but demand recovery in core markets may lend some support to revenue growth. Moreover, supply chain constraints, while improving, still pose operational risks that could impact product availability and delivery timelines, dampening revenue expansion in the near term.

The author also highlights HOG's efforts to enhance its international footprint as a way to diversify its revenue base. While this strategy could drive growth over the longer horizon, near-term gains may be offset by geopolitical risks and higher initial investment costs to establish a robust presence in emerging markets. These factors collectively suggest that the company remains in a transitional phase with mixed catalysts for its stock price trajectory.

Analyst:
( Followers:
Articles: )

In 1903, in a small barn in Milwaukee, Wisconsin, four young men lit a cultural fire that would ignite and spread across the globe and through the generations. Their innovative spirit and creative approach to the power of two wheels sparked the transportation revolution and launched the lifestyle that has made Harley-Davidson one of the most attractive brands in the world. Today we continue to define the culture and lifestyle of motorcyclists. After all, all our products and services touch the soul and evoke emotions. This has been happening for many more than a hundred years.

Harley-Davidson daily forecast for a month

Date Target Pes. Opt. Vol., %
May 18 25.37 25.16 25.66 1.98
May 19 25.16 24.95 25.45 2.00
May 20 24.72 24.38 25.09 2.92
May 21 24.76 24.47 24.88 1.68
May 22 24.74 24.46 25.11 2.63
May 23 25.11 24.89 25.35 1.84
May 24 25.27 24.92 25.59 2.68
May 25 25.41 25.19 25.63 1.76
May 26 25.78 25.40 26.15 2.94
May 27 25.40 25.28 25.80 2.05
May 28 25.11 24.79 25.33 2.19
May 29 25.34 24.97 25.59 2.48
May 30 25.52 25.37 25.65 1.13
May 31 25.35 25.02 25.67 2.59
Jun 01 25.26 24.97 25.42 1.80
Jun 02 25.48 25.31 25.66 1.37
Jun 03 25.71 25.42 25.91 1.94
Jun 04 25.61 25.28 25.82 2.13
Jun 05 25.40 25.08 25.65 2.27
Jun 06 25.17 25.06 25.50 1.77
Jun 07 25.14 24.95 25.33 1.55
Jun 08 24.98 24.64 25.11 1.93
Jun 09 24.95 24.71 25.34 2.54
Jun 10 25.17 24.79 25.34 2.19
Jun 11 25.24 24.83 25.63 3.21
Jun 12 25.41 25.09 25.64 2.19
Jun 13 25.24 25.09 25.35 1.05
Jun 14 25.10 24.90 25.44 2.16
Jun 15 24.97 24.65 25.16 2.07
Jun 16 24.78 24.62 24.97 1.41

Harley-Davidson Daily Price Targets


Harley-Davidson Stock Forecast 05-18-2025.

Forecast target price for 05-18-2025: $25.37.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.938%.
Pessimistic target level: 25.16
Optimistic target level: 25.66

Harley-Davidson Stock Forecast 05-19-2025.

Forecast target price for 05-19-2025: $25.16.
Negative dynamics for Harley-Davidson shares will prevail with possible volatility of 1.958%.
Pessimistic target level: 24.95
Optimistic target level: 25.45

Harley-Davidson Stock Forecast 05-20-2025.

Forecast target price for 05-20-2025: $24.72.
Negative dynamics for Harley-Davidson shares will prevail with possible volatility of 2.837%.
Pessimistic target level: 24.38
Optimistic target level: 25.09

Harley-Davidson Stock Forecast 05-21-2025.

Forecast target price for 05-21-2025: $24.76.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.652%.
Pessimistic target level: 24.47
Optimistic target level: 24.88

Harley-Davidson Stock Forecast 05-22-2025.

Forecast target price for 05-22-2025: $24.74.
Negative dynamics for Harley-Davidson shares will prevail with possible volatility of 2.562%.
Pessimistic target level: 24.46
Optimistic target level: 25.11

Harley-Davidson Stock Forecast 05-23-2025.

Forecast target price for 05-23-2025: $25.11.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.803%.
Pessimistic target level: 24.89
Optimistic target level: 25.35

HOG (HOG) Monthly Stock Prediction for 2025

Month Target Pes. Opt. Vol., %
Jun. 27.33 25.79 28.90 10.78
Jul. 29.85 27.81 31.25 11.00
Aug. 28.85 27.33 30.55 10.54
Sep. 25.84 24.16 27.39 11.77
Oct. 23.17 21.39 25.17 15.02
Nov. 24.40 23.14 25.16 8.03
Dec. 25.27 24.36 26.67 8.64

Harley-Davidson forecast for this year


Harley-Davidson Stock Prediction for Jun 2025

An uptrend is forecast for this month with an optimal target price of $27.328. Pessimistic: $25.79. Optimistic: $28.90


Harley-Davidson Stock Prediction for Jul 2025

An uptrend is forecast for this month with an optimal target price of $29.8531. Pessimistic: $27.81. Optimistic: $31.25


Harley-Davidson Stock Prediction for Aug 2025

An downtrend is forecast for this month with an optimal target price of $28.85. Pessimistic: $27.33. Optimistic: $30.55


Harley-Davidson Stock Prediction for Sep 2025

An downtrend is forecast for this month with an optimal target price of $25.8381. Pessimistic: $24.16. Optimistic: $27.39


Harley-Davidson Stock Prediction for Oct 2025

An downtrend is forecast for this month with an optimal target price of $23.1716. Pessimistic: $21.39. Optimistic: $25.17


Harley-Davidson Stock Prediction for Nov 2025

An uptrend is forecast for this month with an optimal target price of $24.3951. Pessimistic: $23.14. Optimistic: $25.16


Harley-Davidson Stock Prediction for Dec 2025

An uptrend is forecast for this month with an optimal target price of $25.2733. Pessimistic: $24.36. Optimistic: $26.67



Harley-Davidson (HOG) Monthly Stock Prediction for 2026

Month Target Pes. Opt. Vol., %
Jan 25.15 23.91 25.97 7.90
Feb 26.24 25.04 28.69 12.73
Mar 24.63 22.77 26.79 15.01
Apr 24.48 23.57 25.63 8.02
May 22.34 21.72 24.43 11.08
Jun 22.05 20.56 23.32 11.80
Jul 24.56 23.94 26.53 9.77
Aug 25.30 24.14 27.18 11.17
Sep 28.27 26.03 29.76 12.54
Oct 31.29 30.13 33.43 9.88
Nov 31.44 30.61 32.84 6.78
Dec 33.29 31.77 35.33 10.06

Harley-Davidson (HOG) Monthly Stock Prediction for 2027

Month Target Pes. Opt. Vol., %
Jan 32.49 31.44 34.32 8.41
Feb 31.71 29.43 33.69 12.65
Mar 30.03 28.59 30.90 7.47
Apr 27.87 25.90 29.48 12.14
May 27.50 25.03 28.69 12.77
Jun 27.50 25.10 28.26 11.21
Jul 29.06 27.42 30.38 9.76
Aug 27.73 25.50 29.13 12.45
Sep 26.90 25.74 28.58 9.94
Oct 24.83 23.02 25.88 11.06
Nov 22.99 21.66 25.03 13.45
Dec 20.37 19.05 21.83 12.76

Harley-Davidson information and performance

Harley-Davidson Address

3700 W JUNEAU AVE, MILWAUKEE, WI, US

Market Capitalization: 2 964 307 000 $

Market capitalization of the Harley-Davidson, Inc. is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of HOG shares in the company outstanding by the market price of one share.

EBITDA: 536 056 000 $

EBITDA of Harley-Davidson is earnings before interest, income tax and depreciation of assets.

PE Ratio: 8.75

P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit

PEG Ratio: 1.363

Price/earnings to growth

DPS: 0.698

Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.

DY: 0.0289

Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.

EPS: 2.79

EPS shows how much of the net profit is accounted for by the common share.

Quarterly Earnings Growth YOY: -0.378
Quarterly Revenue Growth YOY: -0.231
Trailing PE: 8.75

Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.

Forward PE: 8.58

Forward P/E uses projections of future earnings instead of final numbers.

EV To Revenue: 1.751

Enterprise Value (EV) /Revenue

EV To EBITDA: 14.05

The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).

Shares Outstanding: 121488000

Number of issued ordinary shares

Shares Float: N/A

Number of freely tradable shares

Shares Short Prior Month: N/A

Shares Short Prior Month - the number of shares in short positions in the last month.

Short Ratio: N/A
Percent Insiders: N/A
Percent Institutions: N/A

Harley-Davidson (HOG) stock dividend

Harley-Davidson last paid dividends on 02/28/2025. The next scheduled payment will be on 03/14/2025. The amount of dividends is $0.698 per share. If the date of the next dividend payment has not been updated, it means that the issuer has not yet announced the exact payment. As soon as information becomes available, we will immediately update the data. Bookmark our portal to stay updated.

Last Split Factor:

Last Split Date: 01/01/1970

Splitting of shares is an increase in the number of securities of the issuing company circulating on the market due to a decrease in their value at constant capitalization.

For example, a 5: 1 ratio means that the value of one share will decrease 5 times, the total amount will increase 5 times. It is important to understand that this procedure does not change the capitalization of the company, as well as the total value of assets held in private hands.

FAQ (Frequently Asked Questions about Harley-Davidson Stock)

Should I Buy Harley-Davidson Shares in 2025 year?

The maximum forecasted share price for next year is $33.29, which is $8.89 higher than the current stock price. By investing in Harley-Davidson shares today for a one-year period, you could achieve a profit of 36.43%. With an investment horizon of up to two years, the target share price is $32.49. resulting in a profit of 33.15% ($8.09 per share).

Does Harley-Davidson pay dividends?

No, it does not

Which economic sector do Harley-Davidson's shares belong to?

Harley-Davidson's shares belong to the "Consumer cyclical" sector of economic.

Which other securities belong to the same sector as Harley-Davidson's shares?

You can view all the stocks that are part of the same sector as Harley-Davidson's shares in the Consumer cyclical section.


Related stocks from Consumer cyclical sector


Disclaimer:

All forecast data on the site are provided for informational purposes of using neural forecasting tools in the financial market and are not a call to action and, moreover, are not trading signals. When using the forecast data, the investor assumes all financial risks. The pandaforecast.com portal is not responsible for the loss of your money in the stock market as a result of using the information contained on the site.