Harley-Davidson (HOG) Stock Forecast for 2024–2028. Sell or Buy Prediction

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Harley-Davidson (HOG) Stock Forecast for 2024–2028. Sell or Buy?

Updated: July 23, 2024 (21:44)

Sector: Consumer cyclical

The share price of Harley-Davidson, Inc. (HOG) now

Latest session on the 22nd of July for
Harley-Davidson, Inc. is positive
Trading Volume: 1219229
Open: 34.89 /  High: 35.47 /  Low: 34.21
What analysts predict: $42.25
52-week High/Low: $43.94 / $25.06

50/200 Day Moving Average: $34.3 / $34.64

This figure corresponds to the Average Price over the previous 50/200 days. For Harley-Davidson stocks, the 50-day moving average is the support level today.

For Harley-Davidson stocks, the 200-day moving average is the support level today.

Are you interested in Harley-Davidson, Inc. stocks and want to buy them, or are they already in your portfolio? If yes, then on this page you will find useful information about the dynamics of the Harley-Davidson stock price in 2024, 2025, 2026, 2027, 2028. How much will one Harley-Davidson share be worth in 2024 - 2028?

When should I take profit in Harley-Davidson stock? When should I record a loss on Harley-Davidson stock? What are analysts' forecasts for Harley-Davidson stock? What is the future of Harley-Davidson stock? We forecast Harley-Davidson stock performance using neural networks based on historical data on Harley-Davidson stocks. Also, when forecasting, technical analysis tools are used, world geopolitical and news factors are taken into account.

Harley-Davidson stock prediction results are shown below and presented in the form of graphs, tables and text information, divided into time intervals. (Next month, 2024, 2025, 2026, 2027 and 2028) The final quotes of the instrument at the close of the previous trading day are a signal to adjust the forecasts for Harley-Davidson shares. This happens once a day.

Historical and forecast chart of Harley-Davidson stock

The chart below shows the historical price of Harley-Davidson stock and a prediction chart for the next month. For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast, and Weighted Average Best Forecast. Detailed values for the Harley-Davidson stock price can be found in the table below.

Long-term forecasts by years.

Harley-Davidson Stock Prediction: Navigating the Road Ahead

Trend: Bullish
Jun 24, 2024

Forecasting the future performance of Harley-Davidson's (HOG) stock involves a keen eye on several key factors that are poised to influence its valuation. At the forefront, demand for durable goods stands as a beacon guiding HOG's stock forecast. As consumer confidence sways and interest rates potentially ebb, analysts are watching closely how these macroeconomic variables will steer Harley-Davidson's sales trajectory and, subsequently, its stock performance. This dynamic creates a pivotal input for crafting a well-informed HOG stock price prediction.

Key Indicators for a Robust HOG Stock Evaluation

Delving deeper, the evaluation of valuation multiples and operational metrics offers another layer of insight. Sharp analysts will dissect these figures to unravel the stock’s true potential, thus refining any HOG stock price target. Furthermore, the intricate dance of financial performance and growth prospects, including Harley's penetration into emerging markets and the robustness of its financing and insurance unit, provides fertile ground for crafting a bullish or bearish stance on whether HOG is a good stock to buy.

Not to be overlooked, the performance of LiveWire, Harley-Davidson’s electric motorcycle foray, represents a wildcard in this complex equation. Analysts pondering if HOG stock is a buy or sell are closely monitoring this segment for signs of growth or stagnation, a crucial factor that could pivot the company's future trajectory.

Using these critical insights, investors and analysts alike can navigate the nuances of the Harley-Davidson stock forecast. The question of "Is HOG a good stock to buy?" is not answered lightly but through meticulous analysis of these driving factors, thereby facilitating well-grounded buy or sell decisions.

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About author

Riding the Bull Market: Navigating HOG's Stock Through Strategic Turns

Trend: Bullish
Apr 26, 2024

For investors eyeing the iconic American brand Harley-Davidson, the current dip in HOG stocks might look like the market reacting emotionally rather than logically. With the company's earnings for Q1 2024 hitting the expected $1.72 per share and the onset of the riding season anticipated to rev up sales, there's a palpable buzz about where HOG stock prices could head next. A critical look at the factors that could influence HOG's stock rate reveals a roadmap for making shrewd investment decisions.

Strategic Shifts and Market Predictions

At the heart of Harley-Davidson's potential resurgence is CEO Jochen Zeitz's turnaround strategy. Having a leader known for revitalizing brands provides HOG with a solid foundation to outpace market expectations. Analysts, taking cue from these developments, like those from Morgan Stanley, have pegged HOG's stock with an overweight rating and a price target of $50, citing the strategies under Zeitz as key drivers. However, navigating the unpredictable economic terrain marked by high interest rates and burgeoning consumer debt presents a challenge. An economic slowdown could dampen consumer spending on luxury items such as motorcycles, thus impacting HOG's earnings and, consequently, its stock forecast.

To leverage these insights for the most accurate HOG stock forecast, analysts must balance between the optimism stemming from strategic leadership and the caution warranted by economic conditions. The blend of these factors—earnings performance, CEO strategies, analyst ratings, and consumer behavior—provide a critical toolkit for predicting how HOG stock prices might move. Investors pondering whether HOG is a good stock to buy or sell should monitor these dynamics closely, as they hold the keys to unlocking Harley-Davidson's stock forecast and determining if it's time to ride with the legend or hit the brakes.

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About author

In 1903, in a small barn in Milwaukee, Wisconsin, four young men lit a cultural fire that would ignite and spread across the globe and through the generations. Their innovative spirit and creative approach to the power of two wheels sparked the transportation revolution and launched the lifestyle that has made Harley-Davidson one of the most attractive brands in the world. Today we continue to define the culture and lifestyle of motorcyclists. After all, all our products and services touch the soul and evoke emotions. This has been happening for many more than a hundred years.

Harley-Davidson daily forecast for a month

Date Target Pes. Opt. Vol., %
Jul 25 35.74 35.56 35.93 1.05
Jul 26 35.74 35.27 36.13 2.45
Jul 27 35.75 35.22 36.02 2.29
Jul 28 36.10 35.77 36.61 2.34
Jul 29 36.75 36.38 37.03 1.78
Jul 30 37.47 37.23 37.67 1.17
Jul 31 37.70 37.31 38.07 2.06
Aug 01 37.35 37.07 37.81 1.99
Aug 02 37.41 37.17 37.75 1.55
Aug 03 37.29 36.78 37.78 2.70
Aug 04 37.44 36.96 37.96 2.71
Aug 05 37.07 36.64 37.37 1.98
Aug 06 37.61 37.44 38.11 1.79
Aug 07 38.20 38.01 38.49 1.27
Aug 08 38.30 37.96 38.70 1.94
Aug 09 39.05 38.66 39.40 1.92
Aug 10 38.99 38.49 39.32 2.17
Aug 11 38.97 38.72 39.35 1.65
Aug 12 38.89 38.33 39.21 2.29
Aug 13 38.36 38.17 38.71 1.41
Aug 14 38.47 38.18 38.65 1.23
Aug 15 37.74 37.34 38.01 1.80
Aug 16 37.86 37.43 38.36 2.47
Aug 17 38.24 37.92 38.82 2.38
Aug 18 38.68 38.49 39.08 1.53
Aug 19 38.58 38.10 39.14 2.73
Aug 20 38.83 38.40 39.43 2.67
Aug 21 39.11 38.65 39.46 2.10
Aug 22 39.36 38.93 39.78 2.18
Aug 23 38.62 38.08 38.82 1.95

Harley-Davidson Daily Price Targets

Harley-Davidson Stock Forecast 07-25-2024.

Forecast target price for 07-25-2024: $35.74.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.034%.
Pessimistic target level: 35.56
Optimistic target level: 35.93

Harley-Davidson Stock Forecast 07-26-2024.

Forecast target price for 07-26-2024: $35.74.
Negative dynamics for Harley-Davidson shares will prevail with possible volatility of 2.394%.
Pessimistic target level: 35.27
Optimistic target level: 36.13

Harley-Davidson Stock Forecast 07-27-2024.

Forecast target price for 07-27-2024: $35.75.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 2.243%.
Pessimistic target level: 35.22
Optimistic target level: 36.02

Harley-Davidson Stock Forecast 07-28-2024.

Forecast target price for 07-28-2024: $36.10.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 2.288%.
Pessimistic target level: 35.77
Optimistic target level: 36.61

Harley-Davidson Stock Forecast 07-29-2024.

Forecast target price for 07-29-2024: $36.75.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.747%.
Pessimistic target level: 36.38
Optimistic target level: 37.03

Harley-Davidson Stock Forecast 07-30-2024.

Forecast target price for 07-30-2024: $37.47.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.154%.
Pessimistic target level: 37.23
Optimistic target level: 37.67

HOG (HOG) Monthly Stock Prediction for 2024

Month Target Pes. Opt. Vol., %
Aug. 36.79 34.34 38.05 9.75
Sep. 36.03 35.35 38.27 7.63
Oct. 37.20 35.12 38.34 8.38
Nov. 34.79 33.57 36.38 7.74
Dec. 35.85 34.47 38.43 10.33

Harley-Davidson forecast for this year

Harley-Davidson Stock Prediction for Aug 2024

An uptrend is forecast for this month with an optimal target price of $36.7927. Pessimistic: $34.34. Optimistic: $38.05

Harley-Davidson Stock Prediction for Sep 2024

An downtrend is forecast for this month with an optimal target price of $36.0311. Pessimistic: $35.35. Optimistic: $38.27

Harley-Davidson Stock Prediction for Oct 2024

An uptrend is forecast for this month with an optimal target price of $37.1985. Pessimistic: $35.12. Optimistic: $38.34

Harley-Davidson Stock Prediction for Nov 2024

An downtrend is forecast for this month with an optimal target price of $34.788. Pessimistic: $33.57. Optimistic: $36.38

Harley-Davidson Stock Prediction for Dec 2024

An uptrend is forecast for this month with an optimal target price of $35.8525. Pessimistic: $34.47. Optimistic: $38.43

Harley-Davidson (HOG) Monthly Stock Prediction for 2025

Month Target Pes. Opt. Vol., %
Jan 38.40 35.67 41.10 13.20
Feb 40.03 38.51 41.76 7.76
Mar 41.58 39.82 43.18 7.80
Apr 42.66 40.74 45.12 9.70
May 45.35 43.96 46.74 5.94
Jun 44.08 42.14 45.00 6.35
Jul 42.30 41.27 44.35 6.95
Aug 45.27 43.35 46.73 7.24
Sep 46.08 44.75 47.37 5.52
Oct 50.23 47.25 51.27 7.85
Nov 53.17 50.82 55.70 8.76
Dec 51.64 48.48 52.75 8.10

Harley-Davidson (HOG) Monthly Stock Prediction for 2026

Month Target Pes. Opt. Vol., %
Jan 49.50 47.05 51.68 8.96
Feb 48.21 46.38 49.25 5.81
Mar 46.73 44.00 47.78 7.92
Apr 46.56 45.35 48.03 5.58
May 47.19 45.07 50.50 10.76
Jun 44.43 42.59 47.27 9.90
Jul 46.15 44.49 48.97 9.16
Aug 45.11 43.61 47.95 9.06
Sep 48.73 45.66 50.48 9.56
Oct 47.76 44.54 49.05 9.20
Nov 48.92 47.78 52.18 8.44
Dec 46.76 45.00 47.98 6.23

Harley-Davidson (HOG) Monthly Stock Prediction for 2027

Month Target Pes. Opt. Vol., %
Jan 46.13 45.26 47.88 5.46
Feb 45.84 42.75 47.24 9.52
Mar 46.63 43.94 49.23 10.74
Apr 49.65 47.77 52.95 9.79
May 48.80 46.21 52.27 11.60
Jun 49.72 48.20 52.14 7.55
Jul 49.76 48.11 51.24 6.12
Aug 53.17 50.73 54.27 6.53
Sep 51.02 48.12 54.14 11.11
Oct 55.24 53.30 56.98 6.46
Nov 55.79 53.88 57.85 6.86
Dec 55.33 54.14 58.17 6.93

Harley-Davidson (HOG) Monthly Stock Prediction for 2028

Month Target Pes. Opt. Vol., %
Jan 56.53 54.65 58.11 5.95
Feb 56.63 53.01 59.74 11.26
Mar 55.05 53.17 56.88 6.53
Apr 55.89 52.57 58.61 10.30
May 54.54 50.81 56.16 9.53
Jun 57.09 53.18 59.40 10.47
Jul 61.10 57.74 65.33 11.62
Aug 62.47 58.20 66.69 12.73
Sep 60.39 58.98 64.14 8.05
Oct 64.09 62.59 65.64 4.66
Nov 63.62 60.13 67.35 10.71
Dec 62.08 59.96 64.37 6.86

Harley-Davidson information and performance

Harley-Davidson Address


Market Capitalization: 4 752 097 000 $

Market capitalization of the Harley-Davidson, Inc. is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of HOG shares in the company outstanding by the market price of one share.

EBITDA: 910 602 000 $

EBITDA of Harley-Davidson is earnings before interest, income tax and depreciation of assets.

PE Ratio: 7.76

P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit

PEG Ratio: 4.212

Price/earnings to growth

DPS: 0.668

Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.

DY: 0.0195

Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.

EPS: 4.55

EPS shows how much of the net profit is accounted for by the common share.

Quarterly Earnings Growth YOY: -0.157
Quarterly Revenue Growth YOY: -0.033
Trailing PE: 7.76

Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.

Forward PE: 9.06

Forward P/E uses projections of future earnings instead of final numbers.

EV To Revenue: 1.885

Enterprise Value (EV) /Revenue

EV To EBITDA: 10.42

The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).

Shares Outstanding: 134506000

Number of issued ordinary shares

Shares Float: N/A

Number of freely tradable shares

Shares Short Prior Month: N/A

Shares Short Prior Month - the number of shares in short positions in the last month.

Short Ratio: N/A
Percent Insiders: N/A
Percent Institutions: N/A

Harley-Davidson (HOG) stock dividend

Harley-Davidson last paid dividends on 06/05/2024. The next scheduled payment will be on 06/21/2024. The amount of dividends is $0.668 per share. If the date of the next dividend payment has not been updated, it means that the issuer has not yet announced the exact payment. As soon as information becomes available, we will immediately update the data. Bookmark our portal to stay updated.

Last Split Factor:

Last Split Date: 01/01/1970

Splitting of shares is an increase in the number of securities of the issuing company circulating on the market due to a decrease in their value at constant capitalization.

For example, a 5: 1 ratio means that the value of one share will decrease 5 times, the total amount will increase 5 times. It is important to understand that this procedure does not change the capitalization of the company, as well as the total value of assets held in private hands.

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All forecast data on the site are provided for informational purposes of using neural forecasting tools in the financial market and are not a call to action and, moreover, are not trading signals. When using the forecast data, the investor assumes all financial risks. The pandaforecast.com portal is not responsible for the loss of your money in the stock market as a result of using the information contained on the site.