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Harley-Davidson (HOG) Stock Forecast for 2025, 2026, 2027. Sell or Buy?
Updated: April 29, 2025 (18:29)
Sector: Consumer cyclicalThe share price of Harley-Davidson, Inc. (HOG) now
Analysts predictions
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Are you interested in Harley-Davidson, Inc. stocks and want to buy them, or are they already in your portfolio? If yes, then on this page you will find useful information about the dynamics of the Harley-Davidson stock price in 2025, 2026, 2027. How much will one Harley-Davidson share be worth in 2025 - 2027?
When should I take profit in Harley-Davidson stock? When should I record a loss on Harley-Davidson stock? What are analysts' forecasts for Harley-Davidson stock? What is the future of Harley-Davidson stock? We forecast Harley-Davidson stock performance using neural networks based on historical data on Harley-Davidson stocks. Also, when forecasting, technical analysis tools are used, world geopolitical and news factors are taken into account.
Harley-Davidson stock prediction results are shown below and presented in the form of graphs, tables and text information, divided into time intervals. (Next month, 2025, 2026, 2027, and ) The final quotes of the instrument at the close of the previous trading day are a signal to adjust the forecasts for Harley-Davidson shares. This happens once a day.
Historical and forecast chart of Harley-Davidson stock
The chart below shows the historical price of Harley-Davidson stock and a prediction chart for the next month.
For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast,
and Weighted Average Best Forecast. Detailed values for the Harley-Davidson stock price can be found in the table below.
Long-term forecasts by years.
Harley-Davidson, Inc. Analysts predictions review
Harley-Davidson faces significant challenges, including an aging core customer base, limited appeal to younger demographics, and softening demand in key markets. Competitive pressures and potential misalignment with evolving consumer preferences exacerbate these issues, while macroeconomic headwinds like rising interest rates further challenge growth. Despite cost management efforts and pricing power in the premium segment, weakness in global market expansion and nascent electric vehicle adoption restrain growth potential. Without clear growth catalysts, the stock remains exposed to downside risks.
Harley-Davidson: Headwinds from Secular Trends and Erosion of Competitive Position Worsen Prospects
Harley-Davidson faces significant challenges from long-term secular trends, particularly the aging of its core customer demographic. This shift threatens to constrict its addressable market and underscores a structural vulnerability in its business model, contributing to concerns about sustained revenue growth.
The company's deteriorating market share further compounds its struggles, with competition intensifying from both established and emerging players. According to the author, this erosion reflects not only competitive pressures but also potential misalignment in product offerings relative to evolving consumer preferences.
Financial Performance and Strategic Execution
Harley's recent financial trends reinforce these worries, with revenue and earnings showing limited resilience against macroeconomic and industry-specific challenges. Cost pressures, combined with flat or declining unit sales, diminish its ability to drive operating leverage, impacting profitability metrics.
Lastly, questions about management's ability to effectively execute a turnaround strategy weigh on investor sentiment. The absence of clear catalysts for growth or differentiation may delay any potential recovery, leaving the stock vulnerable to downside risk in the near term.
Harley-Davidson: Steady Roads Ahead Amid Limited Upside
Revenue growth remains a critical challenge for Harley-Davidson (HOG) as the company faces a saturated market and limited appeal to younger demographics. The article highlights the aging customer base and reduced brand momentum as key headwinds, both of which are likely to affect top-line performance in the near term.
The author emphasizes operational efficiency improvements, including cost-cutting measures and streamlining initiatives, as a mitigating factor. While these actions might preserve margins, their impact on revenue growth and long-term competitive positioning appears minimal.
Market Position and Demand Dynamics
Harley-Davidson’s pricing power in premium motorcycles is noted as a relative strength, helping to protect profitability despite uneven demand trends. However, the sensitivity of this strategy to broader economic conditions, such as rising interest rates and inflationary pressures, limits its reliability for sustained growth.
Finally, the company's international expansion efforts are highlighted, yet there is skepticism regarding meaningful success in penetrating emerging markets. Without significant traction globally, Harley-Davidson risks over-reliance on its core U.S. consumer base, leaving the stock vulnerable to domestic economic fluctuations.
Harley-Davidson: Resilience in Premium Segments Amid Market Challenges
Harley-Davidson's strategic positioning within the premium motorcycle market remains a notable strength, as the company continues to leverage brand loyalty and pricing power to sustain profitability. The focus on premium offerings reinforces their ability to command higher margins, which is a key differentiator against competitors in a highly fragmented market.
Cost management initiatives, particularly relating to production efficiency and supply chain optimization, have played a critical role in offsetting inflationary pressures. The impact of these measures not only stabilizes operational margins but also signals a disciplined approach to navigating macroeconomic headwinds.
Growth Potential and Risks in Focus
Harley-Davidson's expansion into electric motorcycles and related technologies represents a forward-looking growth opportunity, aligning with broader industry trends in sustainability. However, the segment remains nascent, with challenges in consumer adoption and competition from more agile electric-focused startups potentially tempering near-term results.
Recent weakness in motorcycle demand in key markets adds a layer of risk, particularly as discretionary spending faces pressure from rising interest rates and economic uncertainty. A prolonged demand slump could weigh on near-term revenue growth, highlighting the importance of geographic diversification and alternative revenue streams such as apparel and licensing.
Harley-Davidson (HOG) appears to be positioned for a rebound as market conditions create opportunities for long-term investors. The analysis touches on the company's strategic initiatives to diversify its product offerings, which could expand its customer base beyond traditional demographics. The success of this strategy is critical, as it directly impacts revenue growth and competitive positioning in a rapidly evolving market.
Key Drivers of HOG's Outlook
Cost management efficiency is another focal point, highlighting HOG's ability to mitigate macroeconomic pressures, such as rising raw material costs and supply chain disruptions. Effective cost controls may create margin stability, safeguarding profitability even in challenging economic times.
Additionally, the company's commitment to its electric motorcycle lineup is a crucial factor. This investment aligns with broader industry trends toward electrification and could attract a younger, environmentally conscious customer base, bolstering both sales and brand relevance in the years ahead.
Lastly, investor sentiment surrounding the stock appears tied to broader economic indicators, including consumer discretionary spending. Should the macroeconomic environment stabilize or improve, HOG may benefit from increased sales volumes, directly influencing the stock's performance in the near term.
Harley-Davidson, Inc. (HOG) is navigating a challenging environment shaped by shifting consumer preferences and competitive pressures. A key factor influencing its stock is the company's emphasis on expanding its electric vehicle (EV) lineup to attract younger, environmentally conscious riders. While this strategic pivot is essential for long-term viability, profitability margins in the near term could remain compressed due to substantial R&D and marketing expenses, which may weigh negatively on the stock performance.
Impact of Macroeconomic and Operational Trends
Macroeconomic factors, including inflationary pressures and interest rate trends, present both challenges and opportunities for HOG. Higher input costs could strain profit margins, but demand recovery in core markets may lend some support to revenue growth. Moreover, supply chain constraints, while improving, still pose operational risks that could impact product availability and delivery timelines, dampening revenue expansion in the near term.
The author also highlights HOG's efforts to enhance its international footprint as a way to diversify its revenue base. While this strategy could drive growth over the longer horizon, near-term gains may be offset by geopolitical risks and higher initial investment costs to establish a robust presence in emerging markets. These factors collectively suggest that the company remains in a transitional phase with mixed catalysts for its stock price trajectory.
In 1903, in a small barn in Milwaukee, Wisconsin, four young men lit a cultural fire that would ignite and spread across the globe and through the generations. Their innovative spirit and creative approach to the power of two wheels sparked the transportation revolution and launched the lifestyle that has made Harley-Davidson one of the most attractive brands in the world. Today we continue to define the culture and lifestyle of motorcyclists. After all, all our products and services touch the soul and evoke emotions. This has been happening for many more than a hundred years.
Trending Themes in the Consumer Cyclical Sector
Harley-Davidson daily forecast for a month
| Date | Target | Pes. | Opt. | Vol., % |
|---|---|---|---|---|
| May 01 | 23.95 | 23.85 | 24.22 | 1.53 |
| May 02 | 24.03 | 23.80 | 24.16 | 1.51 |
| May 03 | 23.59 | 23.33 | 23.97 | 2.75 |
| May 04 | 23.51 | 23.32 | 23.67 | 1.51 |
| May 05 | 23.92 | 23.74 | 24.13 | 1.63 |
| May 06 | 23.96 | 23.74 | 24.18 | 1.84 |
| May 07 | 24.05 | 23.82 | 24.24 | 1.80 |
| May 08 | 24.20 | 24.06 | 24.45 | 1.61 |
| May 09 | 24.10 | 23.72 | 24.48 | 3.21 |
| May 10 | 24.10 | 23.72 | 24.46 | 3.09 |
| May 11 | 23.79 | 23.69 | 24.15 | 1.97 |
| May 12 | 23.97 | 23.82 | 24.22 | 1.71 |
| May 13 | 23.95 | 23.71 | 24.28 | 2.40 |
| May 14 | 23.94 | 23.84 | 24.28 | 1.85 |
| May 15 | 24.09 | 23.93 | 24.30 | 1.53 |
| May 16 | 24.26 | 24.16 | 24.43 | 1.10 |
| May 17 | 24.59 | 24.27 | 24.76 | 2.01 |
| May 18 | 24.75 | 24.45 | 25.13 | 2.79 |
| May 19 | 24.38 | 24.27 | 24.73 | 1.87 |
| May 20 | 24.04 | 23.74 | 24.34 | 2.53 |
| May 21 | 23.93 | 23.71 | 24.07 | 1.53 |
| May 22 | 23.98 | 23.84 | 24.23 | 1.63 |
| May 23 | 23.87 | 23.74 | 24.08 | 1.43 |
| May 24 | 23.74 | 23.50 | 24.09 | 2.51 |
| May 25 | 24.16 | 24.03 | 24.50 | 1.97 |
| May 26 | 24.43 | 24.22 | 24.59 | 1.53 |
| May 27 | 24.06 | 23.93 | 24.42 | 2.07 |
| May 28 | 23.72 | 23.51 | 23.96 | 1.92 |
| May 29 | 23.50 | 23.34 | 23.63 | 1.23 |
| May 30 | 23.34 | 23.10 | 23.44 | 1.48 |
Harley-Davidson Daily Price Targets
Harley-Davidson Stock Forecast 05-01-2025.
Forecast target price for 05-01-2025: $23.95.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.504%.
Pessimistic target level: 23.85
Optimistic target level: 24.22
Harley-Davidson Stock Forecast 05-02-2025.
Forecast target price for 05-02-2025: $24.03.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.491%.
Pessimistic target level: 23.80
Optimistic target level: 24.16
Harley-Davidson Stock Forecast 05-03-2025.
Forecast target price for 05-03-2025: $23.59.
Negative dynamics for Harley-Davidson shares will prevail with possible volatility of 2.677%.
Pessimistic target level: 23.33
Optimistic target level: 23.97
Harley-Davidson Stock Forecast 05-04-2025.
Forecast target price for 05-04-2025: $23.51.
Negative dynamics for Harley-Davidson shares will prevail with possible volatility of 1.490%.
Pessimistic target level: 23.32
Optimistic target level: 23.67
Harley-Davidson Stock Forecast 05-05-2025.
Forecast target price for 05-05-2025: $23.92.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.606%.
Pessimistic target level: 23.74
Optimistic target level: 24.13
Harley-Davidson Stock Forecast 05-06-2025.
Forecast target price for 05-06-2025: $23.96.
Positive dynamics for Harley-Davidson shares will prevail with possible volatility of 1.804%.
Pessimistic target level: 23.74
Optimistic target level: 24.18
HOG (HOG) Monthly Stock Prediction for 2025
| Month | Target | Pes. | Opt. | Vol., % |
|---|---|---|---|---|
| May. | 25.72 | 23.69 | 26.68 | 11.22 |
| Jun. | 25.26 | 23.59 | 26.71 | 11.69 |
| Jul. | 25.90 | 23.88 | 27.33 | 12.62 |
| Aug. | 24.99 | 24.06 | 27.00 | 10.88 |
| Sep. | 22.54 | 20.94 | 24.35 | 13.99 |
| Oct. | 22.94 | 21.73 | 24.79 | 12.33 |
| Nov. | 25.01 | 23.81 | 26.51 | 10.19 |
| Dec. | 25.91 | 24.48 | 27.34 | 10.46 |
Harley-Davidson forecast for this year
Harley-Davidson Stock Prediction for May 2025
An uptrend is forecast for this month with an optimal target price of $25.7223. Pessimistic: $23.69. Optimistic: $26.68
Harley-Davidson Stock Prediction for Jun 2025
An downtrend is forecast for this month with an optimal target price of $25.2593. Pessimistic: $23.59. Optimistic: $26.71
Harley-Davidson Stock Prediction for Jul 2025
An uptrend is forecast for this month with an optimal target price of $25.8959. Pessimistic: $23.88. Optimistic: $27.33
Harley-Davidson Stock Prediction for Aug 2025
An downtrend is forecast for this month with an optimal target price of $24.9947. Pessimistic: $24.06. Optimistic: $27.00
Harley-Davidson Stock Prediction for Sep 2025
An downtrend is forecast for this month with an optimal target price of $22.5352. Pessimistic: $20.94. Optimistic: $24.35
Harley-Davidson Stock Prediction for Oct 2025
An uptrend is forecast for this month with an optimal target price of $22.9408. Pessimistic: $21.73. Optimistic: $24.79
Harley-Davidson Stock Prediction for Nov 2025
An uptrend is forecast for this month with an optimal target price of $25.0055. Pessimistic: $23.81. Optimistic: $26.51
Harley-Davidson Stock Prediction for Dec 2025
An uptrend is forecast for this month with an optimal target price of $25.9057. Pessimistic: $24.48. Optimistic: $27.34
Harley-Davidson (HOG) Monthly Stock Prediction for 2026
| Month | Target | Pes. | Opt. | Vol., % |
|---|---|---|---|---|
| Jan | 25.81 | 24.02 | 27.64 | 13.11 |
| Feb | 27.33 | 25.59 | 29.92 | 14.47 |
| Mar | 25.85 | 23.96 | 27.00 | 11.26 |
| Apr | 26.13 | 25.48 | 27.61 | 7.72 |
| May | 28.89 | 27.75 | 31.42 | 11.70 |
| Jun | 30.87 | 30.02 | 33.61 | 10.69 |
| Jul | 32.43 | 29.82 | 34.95 | 14.69 |
| Aug | 33.59 | 31.21 | 34.96 | 10.72 |
| Sep | 32.95 | 31.72 | 34.96 | 9.27 |
| Oct | 31.64 | 28.87 | 33.50 | 13.83 |
| Nov | 31.64 | 29.25 | 32.40 | 9.73 |
| Dec | 28.95 | 26.65 | 30.37 | 12.24 |
Harley-Davidson (HOG) Monthly Stock Prediction for 2027
| Month | Target | Pes. | Opt. | Vol., % |
|---|---|---|---|---|
| Jan | 30.51 | 29.01 | 33.33 | 12.96 |
| Feb | 28.90 | 26.82 | 30.67 | 12.55 |
| Mar | 25.85 | 24.17 | 26.65 | 9.31 |
| Apr | 28.42 | 26.55 | 30.50 | 12.97 |
| May | 31.15 | 30.33 | 33.13 | 8.46 |
| Jun | 34.59 | 31.60 | 36.54 | 13.52 |
| Jul | 34.76 | 33.34 | 37.55 | 11.22 |
| Aug | 33.92 | 31.40 | 36.40 | 13.75 |
| Sep | 32.05 | 30.66 | 35.01 | 12.41 |
| Oct | 33.74 | 32.24 | 34.96 | 7.76 |
| Nov | 32.93 | 30.64 | 35.46 | 13.60 |
| Dec | 31.75 | 29.69 | 33.50 | 11.37 |
Harley-Davidson information and performance
3700 W JUNEAU AVE, MILWAUKEE, WI, US
Market capitalization of the Harley-Davidson, Inc. is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of HOG shares in the company outstanding by the market price of one share.
EBITDA of Harley-Davidson is earnings before interest, income tax and depreciation of assets.
P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit
Price/earnings to growth
Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.
Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.
EPS shows how much of the net profit is accounted for by the common share.
Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.
Forward P/E uses projections of future earnings instead of final numbers.
Enterprise Value (EV) /Revenue
The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).
Number of issued ordinary shares
Number of freely tradable shares
Shares Short Prior Month - the number of shares in short positions in the last month.
Harley-Davidson (HOG) stock dividend
Harley-Davidson last paid dividends on 02/28/2025. The next scheduled payment will be on 03/14/2025. The amount of dividends is $0.69 per share. If the date of the next dividend payment has not been updated, it means that the issuer has not yet announced the exact payment. As soon as information becomes available, we will immediately update the data. Bookmark our portal to stay updated.
Last Split Date: 01/01/1970
Splitting of shares is an increase in the number of securities of the issuing company circulating on the market due to a decrease in their value at constant capitalization.
For example, a 5: 1 ratio means that the value of one share will decrease 5 times, the total amount will increase 5 times. It is important to understand that this procedure does not change the capitalization of the company, as well as the total value of assets held in private hands.
FAQ (Frequently Asked Questions about Harley-Davidson Stock)
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