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Apple (AAPL) Stock Forecast for 2025, 2026, 2027. Sell or Buy?
Updated: June 22, 2025 (03:45)
Sector: TechnologyThe share price of Apple Inc. (AAPL) now
News Impact Analyzer
Full report
This Week
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Na | Impact: Na | News: 8 (3/2/3) |
Previous Week
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Bullish | Impact: 5 | News: 9 (8/1/0) |
Two Weeks Ago
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Bearish | Impact: 5 | News: 9 (1/1/7) |
Three Weeks Ago
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Bullish | Impact: 1.13 | News: 14 (6/3/5) |
Analysts predictions
Full report
This Week
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Neutral | Opinions: 7 (1/5/1) |
Previous Week
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Bullish | Opinions: 10 (2/8/0) |
Two Weeks Ago
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Bearish | Opinions: 3 (1/0/2) |
Three Weeks Ago
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Bullish | Opinions: 11 (3/7/1) |
Analyzing the Most Important AAPL news

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Historical and forecast chart of Apple stock
The chart below shows the historical price of Apple stock and a prediction chart for the next month.
For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast,
and Weighted Average Best Forecast. Detailed values for the Apple stock price can be found in the table below.
Long-term forecasts by years.
Apple Inc. Analysts predictions review

Apple's stock faces near-term pressures due to weakening consumer demand, ongoing supply chain challenges, and heightened competition. Inflation-driven margin compression and cautious investor sentiment, particularly after muted reactions to product launches like the Vision Pro, further dampen its outlook. While Apple's balance sheet strength, recurring ecosystem revenues, and aggressive buybacks provide resilience, near-term performance is likely to remain constrained by economic headwinds and operational hurdles.

Apple Stock Faces Pressure Near $194: Key Support Level in Focus

Recent analysis highlights that Apple’s stock price is experiencing difficulty sustaining upward momentum, with the $194 level emerging as a critical support. This suggests concerns about bearish sentiment gaining traction if the stock fails to hold this threshold, possibly leading to further downside risk.
Key Factors Driving AAPL Stock Challenges
The author underscores that broader economic headwinds, particularly weakening consumer demand in key markets, are impacting growth projections for Apple. This could curtail revenue expansion in the short term, creating pressure on valuation multiples.
Another crucial factor is supply chain disruptions that continue to weigh on operational efficiency and production capacity. Persistent issues in component sourcing could hinder sales growth, especially in the high-margin iPhone and MacBook segments.
Additionally, increasing competition within the tech sector presents a looming challenge for Apple’s market share. Competitors are intensifying innovation and pricing strategies, raising risks to Apple’s ability to sustain premium pricing and profitability margins.
The final concern raised pertains to rising costs and margin compression due to inflationary pressures. This could detrimentally impact profitability if the company fails to mitigate cost escalations effectively.

Apple's Post-WWDC Outlook: Short-Term Signals and Long-Term Potential

The author emphasizes the muted market reaction following Apple’s Worldwide Developers Conference (WWDC), pointing out that significant product releases, such as the Vision Pro headset, have yet to demonstrate substantial revenue or profit contributions. While this reflects cautious investor sentiment, the potential for long-term innovation-driven revenue adds a speculative layer to the stock's valuation.
Market Position and Growth Catalysts
A critical analysis is presented regarding Apple's robust positioning in the premium smartphone and wearables segment. The author highlights emerging threats to Apple's dominant ecosystem, citing potential headwinds in the form of competitive pricing strategies and macroeconomic pressures such as inflation, both of which could influence consumer discretionary spending.
The firm’s balance sheet strength and ongoing stock buybacks suggest resilience, particularly in maintaining EPS growth despite slow revenue expansion. Such moves enhance shareholder value but may not address underlying growth challenges in the short term.

Apple's Strategic Pricing Dilemmas: Impacts on Growth and Margins

Apple's pricing strategy has come under scrutiny amidst ongoing challenges in balancing premium brand appeal with broader market accessibility. The author highlights that rising production costs coupled with inflationary pressures have forced Apple to make critical pricing decisions that may narrow profit margins if downward price adjustments are pursued, or risk demand erosion if pricing remains aggressive. These dynamics are likely to exert a short-term drag on earnings growth.
Macroeconomic Environment and Competitive Pressures
The macroeconomic backdrop, especially consumer discretionary spending trends amidst higher interest rates, poses an additional layer of complexity. The article underlines that reduced purchasing power could slow down sales growth for high-priced devices, necessitating innovative pricing or product bundling strategies. Furthermore, growing competition in the tech space, particularly from cost-competitive alternatives in the smartphone and wearables markets, could pressure Apple to adapt to defend its market position, potentially impacting growth velocity over the near term.
However, Apple's robust balance sheet and ecosystem-driven business model remain key mitigants for the above pressures. Ecosystem services like App Store and Apple Music continue to generate recurring revenues, ensuring a degree of stability and cash flow resiliency. While these strengths bolster the company’s fundamentals, immediate-term stock performance could see heightened sensitivity to news surrounding margin adjustments and demand elasticity.
Apple's strategy under Tim Cook emphasizes technological innovation and ecosystem strength as primary drivers of long-term growth. Cook’s leadership has reinforced the company’s ability to deliver consistent revenue growth, leveraging high customer retention and intense brand loyalty. These elements continue to play a significant role in supporting stable cash flows and demand for premium products.
Key Drivers Impacting Apple's Stock
The author highlights supply chain resilience as a pivotal factor for managing economic pressures. Despite macroeconomic uncertainties, Apple has successfully mitigated risks and maintained operational efficiency, a valuable trait that limits potential earnings volatility.
Service revenue growth is another central element, reflecting the company's success in monetizing its vast user base. By expanding subscription-based revenue streams like Apple Music and iCloud, Apple demonstrates its ability to diversify earnings beyond hardware sales.
Valuation metrics were flagged as a short-term concern due to Apple's premium stock multiple compared to sector averages. However, the author supports patience, pointing out that this valuation is justified by the company’s consistent execution and potential for further innovation in nascent technologies like AR/VR.
The impact of WWDC 2025 raises concerns about potential stagnation in innovation for Apple, as the market expected significant breakthroughs that did not materialize. The unfavorable reception of the showcased products may dampen consumer enthusiasm, which could pressure near-term revenue trajectories.
Analysts have highlighted supply chain inefficiencies as a persistent challenge for Apple, noting potential cost pressures from external geopolitical and economic factors. These inefficiencies, if unresolved, may slowly erode gross margins and reduce competitiveness in a highly dynamic sector.
Management Strategy Under Scrutiny
The discussion underscores investor discontent with recent strategic decisions by Apple’s leadership, particularly around capital allocation and R&D focus. These factors could drive a shift in sentiment among institutional investors, adversely impacting the stock price in the short term.
Finally, the broader tech sector's vulnerability to macroeconomic headwinds suggests Apple's stock may face amplified volatility. Rising interest rates and inflationary pressures could exacerbate consumer spending constraints, further challenging Apple's premium pricing model.
Apple's reliance on gaming revenues, which stem significantly from its App Store, has faced challenges due to shifts in the competitive landscape. The slowdown in transactions from Epic Games, following ongoing legal battles and platform-related constraints, underscores a potential headwind for Apple's high-margin business segment. The article brings attention to the risk posed by diminishing activity from major gaming contributors.
Impact on Revenue and Margins
The author highlights Apple's vulnerability in maintaining App Store earnings amid growing regulatory scrutiny and developer pushback. This factor could dampen Apple's consistent double-digit revenue growth, especially as gaming remains an essential pillar of its ecosystem. Continued pressure in this area risks reducing investor confidence in Apple’s ability to command premium valuations.
Despite these concerns, Apple’s strong diversification across hardware, software, and services may mitigate immediate declines. However, without proactive solutions or new growth drivers, its stock is likely to experience volatility due to uncertainties in gaming-related revenues.
Apple's product diversification and innovation continue to serve as central pillars for sustaining its competitive edge. However, the author notes concerns around supply chain constraints, potentially impacting production timelines and profitability. While the latter warrants scrutiny, Apple's consistent focus on expanding its product portfolio may offset short-term disruptions.
Growth in Apple's services segment has been highlighted as a significant driver for future revenue streams. According to the author, increasing emphasis on subscription-based services like iCloud, Apple Music, and App Store offerings creates a resilient, recurring revenue model, which could mitigate cyclical hardware sales volatility—a key factor for long-term stability.
Market Dynamics and Product Expansion
Global economic headwinds, including inflationary pressures and potential interest rate hikes, are underscored as factors that could challenge consumer spending. If these conditions persist, discretionary spending on high-end devices like Apple's may moderate, impacting revenue growth in the near term.
On the technological front, Apple's aggressive focus on research and development, specifically in AR/VR and semiconductor advancements, underscores its pursuit of future-facing innovations. The author suggests this sustained R&D investment could strengthen Apple's position in emerging market segments, further reinforcing its long-term growth narrative.
Key factors influencing Apple’s stock price include intensified competition from OpenAI-powered products, valuation challenges, and evolving market dynamics. OpenAI’s advancements in generative AI tools create potential competitive pressures, particularly in productivity and creative software segments, posing risks to Apple's ecosystem reliance. The author cautions that such developments may gradually erode Apple’s dominance, bringing concerns for long-term differentiation.
High valuation metrics remain a focal argument, as Apple’s premium-priced stock appears increasingly disconnected from the broader tech sector's growth trajectory. Elevated multiples may limit further upside, particularly under macroeconomic conditions such as rising interest rates that favor less-expensive stocks. Additionally, Apple's reliance on hardware sales for near-term revenue growth may exhibit seasonality challenges, particularly as consumer spending behavior remains constrained.
Market Sentiment and Valuation Outlook
Investor sentiment appears influenced by the growing adoption of innovative AI-driven solutions from competitors, tightening Apple’s ability to ensure robust growth across software-driven revenues. This dynamic underscores an evolving focus on whether Apple can maintain premium pricing amid a potentially commoditized AI-driven environment. Furthermore, the author suggests revisiting expectations of organic growth in areas heavily dependent on ecosystem loyalty and pricing power.
Apple's perceived lag in artificial intelligence innovation presents a critical risk for its competitive positioning, particularly as AI integration increasingly drives user engagement and application development across tech peers. The author highlights that the recent WWDC event failed to showcase significant advancements in AI, signaling potential vulnerabilities in Apple's growth strategy.
Challenges in Innovation and Strategic Momentum
The emphasis on Apple's limited AI progress relative to competitors could erode market confidence and create pressure on its stock price. However, its robust ecosystem of hardware, services, and brand loyalty might mitigate immediate adverse impacts while leaving longer-term concerns unresolved.
Market reaction to the WWDC event reflects investor sensitivity to innovation narratives, particularly during a pivotal time for AI-led growth. Declines in sentiment could cap short-term upside potential unless Apple can visibly address these strategic gaps to restore confidence in its forward path.
Apple's current strategic adjustments reflect a cautious approach toward integrating artificial intelligence (AI), which may leave the company trailing its competitors in the near term. While the article emphasizes the company's measured pace, the analysis by Array raises concerns that such conservatism could dampen investor confidence, particularly as competing tech firms aggressively expand their AI portfolios.
Revenue growth remains a critical factor, with Apple's reliance on its established product ecosystem facing saturation risks. Array notes that the company's ability to diversify revenue streams while continuing to innovate in hardware and services will significantly impact its stock valuation.
Strategic Challenges and Competitive Pressures
The shift to more sustainability-focused practices and supply chain improvements is highlighted as a positive long-term play. While this positions Apple as an ESG leader, the immediate financial impacts of these initiatives are unlikely to strongly influence stock performance.
Competition from AI-first technology firms and emerging global players increases the external pressure on Apple's dominance. Array points out that these risks could create headwinds in valuation if Apple mismanages its AI strategy timeline.
Apple's limited emphasis on AI innovation at WWDC 2025 raises concerns about its competitive positioning in an industry increasingly driven by generative artificial intelligence. While Apple's cautious approach may signal deliberate strategic planning, it risks falling behind peers like Microsoft and NVIDIA, who are aggressively investing in AI to drive growth.
AI Market Dynamics and Product Ecosystem
The author notes Apple's potential focus on hardware optimization and user privacy as counterweights to the AI race. These factors may sustain customer loyalty in the short term but could limit future scalability if AI integration becomes critical to product competitiveness.
Another crucial factor highlighted is Apple's robust ecosystem and brand loyalty, which may provide insulation from near-term repercussions of an AI hesitation. However, long-term investor sentiment could waver if growth prospects appear constrained by delayed AI adoption.
Lastly, Apple's valuation remains high relative to historical averages, suggesting strong investor expectations for innovation. A lack of AI leadership could compress this premium if future earnings growth disappoints.
Apple's lagging pace in technological innovation compared to peers has emerged as a critical headwind for its stock performance. This factor, as outlined by the author, undermines investor confidence in AAPL’s ability to sustain growth, especially given increased competition in core product categories like smartphones and wearables.
Competitive Challenges and Their Implications
Shifting consumer preferences and increased market saturation further weigh on Apple's potential for revenue expansion. According to the author, these dynamics may force AAPL to rely excessively on premium pricing, which could erode market share in price-sensitive segments.
Macroeconomic pressures, including rising interest rates and potential economic slowdowns, compound the challenges facing Apple by squeezing discretionary spending globally. This factor, while external, may amplify the negative impact on sales volumes for the company's high-margin products.
The downgrade in analyst rating, attributed to these factors, reflects a cautious outlook, suggesting limited upside potential for Apple’s stock. Investors should monitor ongoing developments, especially regarding Apple's ability to innovate and adapt to competitive pressures.
Comprehensive Analysis of Apple (AAPL) Stock Market Performance
Our multifaceted analysis of Apple's stock market is grounded in the company's key news stories, insights from reputable analysts, as well as mathematical and technical evaluations. Taking into account assessments from each of these aspects in real-time helps us address the most crucial questions for investors in the most objective way possible:
- When should I take profit in Apple stock?
- When should I record a loss on Apple stock?
- What are analysts' forecasts for Apple stock?
- What is the future of Apple stock?
We forecast Apple stock performance using neural networks based on historical data on Apple stocks.
Apple Inc. – American corporation, manufacturer of personal and tablet computers, audio players, phones, software; owns the payment service Apple Pay. A 7-to-1 split of shares allowed them to join the Dow Jones Index in March 2015. The company pursues a generous policy towards its shareholders: in addition to paying dividends, buyback programs are also regularly implemented.
Apple Inc. News influencing stock rates

As of now, Panda has combed through 40 news items directly related to AAPL from the last 30 days. Out of these, 18 clearly showcase a bullish trend, while 15 display bearish tendencies, and 7 events are neutral.
The strength of the bullish trend outpaces the bearish sentiments by 1.21 times, indicating that the news backdrop is positively influencing the company’s stock price in the current outlook.
The news analyzed fell within the period from May 22, 2025, to Jun 20, 2025.
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Apple Faces Renewed EU Antitrust Challenges Over App Store Policies


Apple Rises as iPhone Sales Dominate China Market in May


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Apple App Store Continues to Shine with Double-Digit Revenue Growth


Apple daily forecast for a month
Date | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jun 24 | 208.09 | 203.35 | 211.40 | 3.96 |
Jun 25 | 206.34 | 203.37 | 210.37 | 3.44 |
Jun 26 | 202.81 | 199.59 | 207.68 | 4.05 |
Jun 27 | 198.07 | 194.38 | 200.39 | 3.09 |
Jun 28 | 195.22 | 191.94 | 199.61 | 4.00 |
Jun 29 | 199.08 | 197.59 | 202.78 | 2.63 |
Jun 30 | 198.66 | 196.34 | 200.51 | 2.12 |
Jul 01 | 195.80 | 193.22 | 198.62 | 2.80 |
Jul 02 | 190.05 | 185.66 | 194.04 | 4.51 |
Jul 03 | 188.79 | 185.11 | 191.06 | 3.21 |
Jul 04 | 189.75 | 187.19 | 193.57 | 3.41 |
Jul 05 | 193.63 | 189.09 | 197.81 | 4.61 |
Jul 06 | 193.10 | 189.45 | 195.54 | 3.21 |
Jul 07 | 197.51 | 194.96 | 198.93 | 2.04 |
Jul 08 | 196.02 | 192.73 | 200.32 | 3.94 |
Jul 09 | 193.08 | 190.77 | 197.31 | 3.43 |
Jul 10 | 190.30 | 188.19 | 193.39 | 2.76 |
Jul 11 | 189.39 | 187.46 | 192.52 | 2.70 |
Jul 12 | 187.91 | 185.49 | 190.90 | 2.92 |
Jul 13 | 190.28 | 188.34 | 192.39 | 2.15 |
Jul 14 | 191.82 | 189.81 | 194.30 | 2.37 |
Jul 15 | 186.99 | 185.19 | 190.13 | 2.67 |
Jul 16 | 190.97 | 188.05 | 192.80 | 2.53 |
Jul 17 | 188.68 | 185.06 | 190.77 | 3.09 |
Jul 18 | 193.83 | 189.59 | 197.44 | 4.14 |
Jul 19 | 194.30 | 189.98 | 196.92 | 3.65 |
Jul 20 | 196.45 | 194.15 | 201.17 | 3.61 |
Jul 21 | 193.92 | 189.79 | 197.29 | 3.95 |
Jul 22 | 190.89 | 186.37 | 192.27 | 3.16 |
Jul 23 | 188.32 | 185.77 | 190.91 | 2.77 |
Apple Daily Price Targets
Apple Stock Forecast 06-24-2025.
Forecast target price for 06-24-2025: $208.09.
Positive dynamics for Apple shares will prevail with possible volatility of 3.809%.
Pessimistic target level: 203.35
Optimistic target level: 211.40
Apple Stock Forecast 06-25-2025.
Forecast target price for 06-25-2025: $206.34.
Negative dynamics for Apple shares will prevail with possible volatility of 3.325%.
Pessimistic target level: 203.37
Optimistic target level: 210.37
Apple Stock Forecast 06-26-2025.
Forecast target price for 06-26-2025: $202.81.
Negative dynamics for Apple shares will prevail with possible volatility of 3.896%.
Pessimistic target level: 199.59
Optimistic target level: 207.68
Apple Stock Forecast 06-27-2025.
Forecast target price for 06-27-2025: $198.07.
Negative dynamics for Apple shares will prevail with possible volatility of 2.995%.
Pessimistic target level: 194.38
Optimistic target level: 200.39
Apple Stock Forecast 06-28-2025.
Forecast target price for 06-28-2025: $195.22.
Negative dynamics for Apple shares will prevail with possible volatility of 3.844%.
Pessimistic target level: 191.94
Optimistic target level: 199.61
Apple Stock Forecast 06-29-2025.
Forecast target price for 06-29-2025: $199.08.
Positive dynamics for Apple shares will prevail with possible volatility of 2.562%.
Pessimistic target level: 197.59
Optimistic target level: 202.78
AAPL (AAPL) Monthly Stock Prediction for 2025
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jul. | 216.42 | 202.79 | 231.14 | 12.27 |
Aug. | 215.99 | 205.84 | 225.28 | 8.63 |
Sep. | 224.42 | 210.50 | 230.70 | 8.76 |
Oct. | 220.82 | 211.33 | 229.00 | 7.71 |
Nov. | 221.71 | 206.63 | 230.13 | 10.21 |
Dec. | 211.95 | 207.08 | 226.79 | 8.69 |
Apple forecast for this year
Apple Stock Prediction for Jul 2025
An uptrend is forecast for this month with an optimal target price of $216.424. Pessimistic: $202.79. Optimistic: $231.14
Apple Stock Prediction for Aug 2025
An downtrend is forecast for this month with an optimal target price of $215.991. Pessimistic: $205.84. Optimistic: $225.28
Apple Stock Prediction for Sep 2025
An uptrend is forecast for this month with an optimal target price of $224.415. Pessimistic: $210.50. Optimistic: $230.70
Apple Stock Prediction for Oct 2025
An downtrend is forecast for this month with an optimal target price of $220.824. Pessimistic: $211.33. Optimistic: $229.00
Apple Stock Prediction for Nov 2025
An uptrend is forecast for this month with an optimal target price of $221.708. Pessimistic: $206.63. Optimistic: $230.13
Apple Stock Prediction for Dec 2025
An downtrend is forecast for this month with an optimal target price of $211.952. Pessimistic: $207.08. Optimistic: $226.79
Apple (AAPL) Monthly Stock Prediction for 2026
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 221.07 | 209.35 | 228.80 | 8.50 |
Feb | 213.99 | 197.52 | 228.33 | 13.50 |
Mar | 209.07 | 198.20 | 213.25 | 7.06 |
Apr | 201.96 | 190.45 | 210.24 | 9.41 |
May | 199.94 | 185.75 | 205.54 | 9.63 |
Jun | 189.95 | 179.88 | 194.12 | 7.34 |
Jul | 196.97 | 189.49 | 202.10 | 6.24 |
Aug | 200.72 | 191.48 | 212.76 | 10.00 |
Sep | 204.93 | 198.58 | 219.28 | 9.44 |
Oct | 215.38 | 199.23 | 224.00 | 11.06 |
Nov | 225.94 | 208.09 | 234.07 | 11.10 |
Dec | 220.97 | 208.15 | 229.36 | 9.25 |
Apple (AAPL) Monthly Stock Prediction for 2027
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 235.99 | 229.62 | 254.87 | 9.91 |
Feb | 213.10 | 197.54 | 218.85 | 9.74 |
Mar | 211.18 | 196.82 | 226.18 | 12.98 |
Apr | 207.59 | 202.20 | 215.90 | 6.35 |
May | 214.24 | 207.38 | 219.16 | 5.38 |
Jun | 203.74 | 194.98 | 216.98 | 10.14 |
Jul | 195.38 | 181.32 | 204.76 | 11.45 |
Aug | 187.96 | 175.37 | 197.92 | 11.40 |
Sep | 180.82 | 170.87 | 185.52 | 7.89 |
Oct | 181.54 | 170.10 | 192.07 | 11.44 |
Nov | 188.26 | 178.28 | 194.47 | 8.33 |
Dec | 194.28 | 180.10 | 204.97 | 12.13 |
Apple information and performance
ONE INFINITE LOOP, CUPERTINO, CA, US
Market capitalization of the Apple Inc. is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of AAPL shares in the company outstanding by the market price of one share.
EBITDA of Apple is earnings before interest, income tax and depreciation of assets.
P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit
Price/earnings to growth
Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.
Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.
EPS shows how much of the net profit is accounted for by the common share.
Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.
Forward P/E uses projections of future earnings instead of final numbers.
Enterprise Value (EV) /Revenue
The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).
Number of issued ordinary shares
Number of freely tradable shares
Shares Short Prior Month - the number of shares in short positions in the last month.
Apple (AAPL) stock dividend
Apple last paid dividends on 05/12/2025. The next scheduled payment will be on 05/15/2025. The amount of dividends is $1 per share. If the date of the next dividend payment has not been updated, it means that the issuer has not yet announced the exact payment. As soon as information becomes available, we will immediately update the data. Bookmark our portal to stay updated.
Last Split Date: 01/01/1970
Splitting of shares is an increase in the number of securities of the issuing company circulating on the market due to a decrease in their value at constant capitalization.
For example, a 5: 1 ratio means that the value of one share will decrease 5 times, the total amount will increase 5 times. It is important to understand that this procedure does not change the capitalization of the company, as well as the total value of assets held in private hands.
FAQ (Frequently Asked Questions about Apple Stock)
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Related stocks from Technology sector
All forecast data on the site are provided for informational purposes of using neural forecasting tools in the financial market and are not a call to action and, moreover, are not trading signals. When using the forecast data, the investor assumes all financial risks. The pandaforecast.com portal is not responsible for the loss of your money in the stock market as a result of using the information contained on the site.