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Amazon (AMZN) Stock Forecast for 2025, 2026, 2027. Sell or Buy?
Updated: April 17, 2025 (19:28)
Sector: Consumer cyclicalThe share price of Amazon.com, Inc. (AMZN) now
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Bullish | Impact: 5 | News: 7 (4/3/0) |
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Bullish | Impact: 5 | News: 5 (2/3/0) |
Analysts predictions
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Bullish | Opinions: 10 (7/2/1) |
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Bullish | Opinions: 9 (6/3/0) |
Three Weeks Ago
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Bullish | Opinions: 7 (6/1/0) |
Analyzing the Most Important AMZN news

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Historical and forecast chart of Amazon stock
The chart below shows the historical price of Amazon stock and a prediction chart for the next month.
For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast,
and Weighted Average Best Forecast. Detailed values for the Amazon stock price can be found in the table below.
Long-term forecasts by years.
Amazon.com, Inc. Analysts predictions review

Amazon's stock faces a mixed outlook as key risks balance its growth drivers. Margin compression from rising logistical costs and competitive threats in cloud computing and AI-driven innovation may weigh on profitability. Regulatory scrutiny adds to potential downside risks. However, operational efficiencies in e-commerce, robust AWS scalability, and a stronger Prime ecosystem provide fundamental support against macroeconomic pressures. Investors may remain cautious until Amazon demonstrates sustained growth in high-margin segments and mitigates competitive pressures.

Amazon Faces Emerging Risks Beyond Economic Headwinds

Macroeconomic risks such as tariffs and recession concerns appear to be losing their relevance when evaluating Amazon's immediate stock performance. While these factors are still part of the broader risk landscape, the focus has shifted towards more specific threats that could directly impact the company's fundamentals.
Risks Beyond Conventional Macroeconomic Factors
The author argues that margin compression poses a significant risk to Amazon's operating performance. Rising costs in areas such as logistics and fulfillment could weigh on profitability, potentially pressuring the stock in the near term as investors recalibrate expectations.
Additionally, competitive pressures in the cloud computing market, driven by rivals like Microsoft and Google, are highlighted as a major concern. Increased competition could slow AWS growth rates, impacting one of Amazon's most profitable business segments and dampening overall stock sentiment.
Another critical factor underlined is the likelihood of regulatory scrutiny as Amazon faces heightened antitrust investigations globally. Any adverse rulings or mandated changes to its business model could result in material impacts to its long-term valuation drivers.

Amazon Q1 Outlook: Structural Resilience Amid Macroeconomic Volatility

Amazon's ability to leverage operational efficiency during uncertain macroeconomic conditions demonstrates its unique structural strength. Array highlights a significant improvement in cost management and logistical optimization within Amazon's e-commerce segment, which could serve as a key driver of margin expansion, cushioning the company against external economic pressures.
Strategic Initiatives and Revenue Diversification
The article underscores the growing importance of Amazon Web Services (AWS) as the backbone of its revenue diversification strategy. While macroeconomic challenges may temper short-term growth, Array points to AWS’s robust scalability and stable demand, providing a strong counterweight to potential slowdowns in consumer discretionary spending.
Furthermore, the company's continued focus on enhancing its Prime membership program—a key contributor to recurring revenue—is expected to solidify Amazon’s ecosystem. The author's analysis suggests that this customer-centric strategy could reinforce brand loyalty, significantly contributing to sustained long-term growth.

Amazon's Strategic Crossroads: Implications of Google Gemini on AMZN's Valuation

Amazon's profitability may face new competitive pressures as Google's Gemini continues advancing in AI-driven search technology, potentially disrupting Amazon’s e-commerce and advertising segments. The author highlights this as a key existential risk for Amazon, emphasizing how the evolving competitive landscape could eat into its revenue and market share.
Significant Factors Driving Stock Performance
Another critical factor is Amazon’s heavy investment in AWS capabilities amid growing pricing competition in cloud services. While this strategy underpins long-term profitability, the near-term effect is heightened operational costs, which may weigh on earnings and the stock price.
The stock's valuation metrics remain strained relative to historical levels, reflecting investor hesitations about growth expectations. The author underscores how the market could react negatively if Amazon cannot demonstrate robust performance in high-margin businesses or deliver innovation to offset competitive headwinds.
Amazon's competitive pricing strategy relative to Walmart positions the company as a critical player in the cost-sensitive retail environment. By leveraging economies of scale in e-commerce and logistics, Amazon maintains a compelling value proposition that could continue driving customer acquisition and revenue growth.
Cost management and operational efficiency were highlighted as pivotal factors, with the author emphasizing Amazon's ability to increasingly streamline processes amidst inflationary headwinds. This focus on efficiency reinforces its capacity to sustain margins, even in a challenging macroeconomic context.
Strategic Expansion and Market Position
Amazon's ongoing investments in cloud computing via AWS signal continued leadership in the high-margin enterprise technology space. The expansion ensures sustained profitability and provides a buffer against potential economic slowdowns affecting consumer-facing segments.
Furthermore, the author points to Amazon's relentless innovation in Prime membership and last-mile delivery systems. These initiatives enhance user engagement, solidify recurring revenue streams, and broaden its competitive moat, signaling long-term growth potential.
Amazon's recent performance underscores the company's continued focus on optimizing its retail operations and expanding in high-margin segments such as AWS and advertising. Despite mixed trends in the broader e-commerce sector, the strategic emphasis on profitability could position Amazon well in Q2, especially if operational efficiencies contribute to stronger-than-expected earnings.
The author, Array, highlights another key driver: Amazon Web Services (AWS). As growth decelerates across cloud services globally, AWS remains integral to the company's margins and overall profitability. Proactive measures, including cost rationalization and innovation, could mitigate slowing revenue and reinforce the firm's competitive strength in this segment.
Evaluating Forward Guidance and Stock Impacts
A significant focus is placed on Amazon's Q2 guidance, which may surprise investors positively. If Amazon's management provides optimistic revenue projections or emphasizes solid execution strategies, this could act as a catalyst for stock appreciation. The author's thesis implies that underestimations by Wall Street could amplify market reaction to any upward adjustments.
Lastly, macroeconomic conditions and consumer behavior trends are considered. Persistent inflationary pressures and shifting spending habits have slightly tempered expectations for discretionary purchases, but Amazon's diverse revenue streams and cost management may shield its stock from significant downside.
Rising tariffs pose a significant challenge to Amazon's cost structure, potentially pressuring margins in the near term. Array highlights the direct impact of these tariffs on operational expenses, which may lead to price adjustments or reduced profitability.
Consumer sentiment and demand elasticity are critical factors as Amazon navigates the potential fallout from tariff-driven price increases. The author underscores how shifts in purchasing behavior could temper revenue growth, requiring strategic efforts to maintain customer loyalty.
Strategic Responses to Emerging Risks
Array emphasizes the importance of supply chain diversification as a countermeasure to tariff uncertainty. Proactive adjustments in sourcing and distribution systems could mitigate risk exposure, but implementation timelines might limit immediate efficacy.
The impact of 'Liberation Day'—a key event driving tariff policy—adds a layer of unpredictability to future market conditions for Amazon. The author points out that investor sentiment might remain cautious until clearer policy directions emerge, affecting short-term stock performance.
Amazon's robust cloud computing arm, AWS, remains a critical driver of growth, with its high-margin business playing a significant role in maintaining profitability amidst ongoing macroeconomic challenges. The summary highlights the author's view that AWS's expansion into AI-driven solutions could position it as a long-term leader, potentially boosting margin growth and supporting stock valuation.
The company’s focus on cost optimization was notable, particularly through efficiency measures in operations and fulfillment. According to the author, these efforts are aimed at preserving bottom-line stability during an inflationary environment, which could positively influence investor sentiment on operating margins over the near term.
Consumer Demand and Retail Challenges
On the retail front, Amazon's performance is subject to the trajectory of consumer spending, especially in light of global economic uncertainties. However, the article suggests Amazon’s strategy of enhancing Prime memberships through added benefits could mitigate some of these headwinds by increasing customer retention and recurring revenue streams.
Lastly, the author underscores regulatory scrutiny as a significant external factor. While any potential antitrust developments could weigh on the stock, they remain a long-term overhang rather than having an immediate adverse effect on pricing in the near term.
Amazon's ability to leverage its cloud business (AWS) as a growth engine amid macroeconomic uncertainties is key to sustaining investor confidence. Highlighted by the author, the company’s focus on increasing enterprise adoption of AWS reveals its commitment to capitalize on long-term trends in digital transformation. This segment's strong margins should help offset challenges in other areas of the business.
Key Factors Impacting Future Performance
Cost efficiencies due to strategic operational optimizations are pivotal for profitability in Amazon’s e-commerce segment. The author notes Amazon's emphasis on improving delivery logistics and operational automation, which should mitigate inflationary pressures and strengthen overall cash flow performance.
The advertising segment remains a bright spot that combines high-margin growth potential with increasing client adoption. It reflects Amazon's prowess in monetizing its massive ecosystem, a crucial factor for diversifying its revenue streams and enhancing its competitive moat.
Potential headwinds, such as inflation or regulatory scrutiny, could moderately slow stock appreciation in the short term. However, the author emphasizes Amazon's proactive roadmap to address these risks, which suggests a long-term bullish outlook on the stock.
Heightened tariff costs pose a challenge to Amazon's operating environment, as suppliers and sellers potentially shift increased costs to end consumers. However, the author's insights, referencing Amazon CEO's comments, suggest that the company’s diverse revenue streams and efficiencies may mitigate the adverse impact, preserving its competitive edge. The pricing dynamics could create short-term consumer demand fluctuation but are unlikely to have an extended negative effect given Amazon's strong brand loyalty and scale.
Amazon's Competitive Strategy Amid Macroeconomic Pressures
Amazon’s ability to adapt to external economic pressures, including changing global trade policies, highlights its operational agility. By empowering third-party sellers to manage rising input costs while maintaining robust supply chain efficiency, the company aligns itself to offset macro risks without significantly disrupting its market share. Investors may interpret this strategic resilience as a medium-term stabilizing factor for AMZN stock price.
Lastly, the author's evaluation underscores the potential shifts in consumer behavior if sellers pass costs along, which could recalibrate market preferences subtly. While such shifts bear watching, Amazon’s ecosystem strength, with a well-integrated Prime membership base, is likely to offset demand volatility, limiting material downside risks in the stock's valuation.
A key factor influencing Amazon's stock is the company's exposure to the Chinese market, which remains sizable yet strategically limited in certain segments. The presumed "massive" nature of its China-related risks, as discussed by the author, appears overstated when considering Amazon's diversification into other robust markets and verticals.
Evaluating Strategic Shifts and External Perceptions
Another critical aspect involves Amazon's ability to mitigate geopolitical and competitive risks in China. The company's operational flexibility and focus on high-margin businesses elsewhere could insulate its performance from significant downside risks, while investor sentiment might still be disproportionately reactive to news headlines.
The author's perspective emphasizes that Amazon’s long-term growth narrative remains intact despite temporary market pressures. This view underscores the insignificance of overblown fears on the company's valuation, as its profitability and expansion strategies globally continue to dominate its earnings profile.
Amazon's performance remains underpinned by its robust e-commerce ecosystem, which continues to dominate the U.S. retail landscape. The author highlights how increasing consumer adoption and Prime membership growth bolster revenue stability, even during macroeconomic uncertainties.
Geopolitical concerns, such as the trade war, pose potential headwinds but are unlikely to significantly derail Amazon's trajectory. According to the author, the company's diversified supply chain reduces its exposure to tariff-related risks, which mitigates the impact on margins and ensures long-term operational strength.
Strategic Expansion Offsetting Pressures
The expansion of Amazon Web Services (AWS) is described as a key catalyst for high-margin growth. As cloud computing demand escalates globally, AWS’s position as a market leader enhances Amazon's overall profitability and offsets thin margins in the e-commerce business.
Finally, Amazon's aggressive investment in emerging markets and new technologies, such as AI, reinforces its competitive moat. While these investments may weigh on near-term earnings, they are poised to drive substantial shareholder value over the long term.
Despite prevailing concerns about macroeconomic challenges, Amazon's exposure to tariffs appears to be limited. The author's assertion underscores how the company's diversified supply chain and pricing power mitigate potential risks, keeping cost pressures contained in the near term.
However, the rising influence of passive index investors has raised deeper concerns. The author's stance highlights how increased selling by such investors in a broader market downturn could amplify volatility and drive short-term pressures on AMZN's stock price, independent of the company's fundamentals.
Market Influences and Valuation Risks
Furthermore, valuation risks are cited as another critical factor affecting investor sentiment. High valuation multiples make AMZN susceptible to corrections in a high-interest-rate environment, where investor focus shifts toward profitability metrics and cash flow generation.
Overall, while Amazon's fundamental operations remain strong, external macroeconomic and market dynamics, including index-driven selling and elevated valuations, could limit meaningful upside in the near term.
Comprehensive Analysis of Amazon (AMZN) Stock Market Performance
Our multifaceted analysis of Amazon's stock market is grounded in the company's key news stories, insights from reputable analysts, as well as mathematical and technical evaluations. Taking into account assessments from each of these aspects in real-time helps us address the most crucial questions for investors in the most objective way possible:
- When should I take profit in Amazon stock?
- When should I record a loss on Amazon stock?
- What are analysts' forecasts for Amazon stock?
- What is the future of Amazon stock?
We forecast Amazon stock performance using neural networks based on historical data on Amazon stocks.
Amazon.com Inc., headquartered in the United States, dominates the global online retail market. Initially gaining fame for its vast collection of books, Amazon has diversified massively, now offering a wide range of products and services. According to the most recent reports, Amazon’s stock has been rising due to strong sales volume and the popularity of its own proprietary gadgets, such as streaming devices, e-readers, and tablets. The unexpected profit announcement for the second half of 2016 played a pivotal role in encouraging more investors to buy Amazon shares, as it surpassed even the most optimistic predictions.
A significant contributor to Amazon’s robust financial health is its Amazon Web Services (AWS) division, which holds a commanding 35% share of the cloud services market. Esteemed corporations like Netflix and Airbnb rely on AWS for their cloud computing needs. The continuous expansion of this sector alongside surging global sales underscores the growing profitability of Amazon’s operations, making its stocks a popular choice for long-term investment.
Jeffrey Bezos, an American businessman, founded the company. As of April 2023, Bezos was recognized as one of the world’s wealthiest individuals, with a net worth estimated at over $100 billion. He also is serving as Amazon’s CEO.
Amazon.com, Inc. News influencing stock rates

As of now, Panda has combed through 12 news items directly related to AMZN from the last 30 days. Out of these, 6 clearly showcase a bullish trend, while 0 display bearish tendencies, and 6 events are neutral.
Based on an analysis of the most important news from the last 30 days affecting AMZN shares, it's clear that bullish sentiments are completely overshadowing bearish ones. The impact of positive news is more than five times as dominant as that of negative developments.
The news analyzed fell within the period from Mar 19, 2025, to Apr 01, 2025.
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Amazon daily forecast for a month
Date | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Apr 19 | 174.26 | 173.18 | 176.42 | 1.87 |
Apr 20 | 175.20 | 173.31 | 176.04 | 1.58 |
Apr 21 | 175.94 | 174.74 | 177.27 | 1.45 |
Apr 22 | 174.60 | 172.85 | 176.52 | 2.12 |
Apr 23 | 174.25 | 172.72 | 175.78 | 1.78 |
Apr 24 | 173.52 | 171.89 | 176.02 | 2.40 |
Apr 25 | 172.10 | 169.34 | 174.71 | 3.17 |
Apr 26 | 173.34 | 171.88 | 175.42 | 2.06 |
Apr 27 | 172.02 | 169.89 | 173.33 | 2.02 |
Apr 28 | 171.98 | 170.92 | 174.70 | 2.21 |
Apr 29 | 169.09 | 168.01 | 170.31 | 1.37 |
Apr 30 | 168.42 | 166.60 | 170.51 | 2.35 |
May 01 | 169.33 | 167.13 | 170.75 | 2.17 |
May 02 | 168.55 | 165.92 | 170.94 | 3.03 |
May 03 | 166.90 | 165.80 | 169.10 | 1.99 |
May 04 | 169.50 | 168.72 | 171.26 | 1.51 |
May 05 | 172.59 | 171.76 | 174.07 | 1.35 |
May 06 | 171.86 | 169.52 | 173.44 | 2.31 |
May 07 | 170.97 | 170.15 | 172.13 | 1.17 |
May 08 | 168.92 | 166.52 | 170.50 | 2.39 |
May 09 | 169.86 | 167.14 | 171.19 | 2.42 |
May 10 | 170.54 | 168.12 | 171.73 | 2.15 |
May 11 | 168.87 | 167.62 | 169.61 | 1.19 |
May 12 | 171.57 | 170.78 | 173.56 | 1.63 |
May 13 | 172.63 | 170.18 | 173.33 | 1.85 |
May 14 | 173.81 | 172.31 | 176.00 | 2.14 |
May 15 | 171.93 | 171.14 | 174.27 | 1.83 |
May 16 | 172.79 | 170.30 | 173.72 | 2.01 |
May 17 | 170.03 | 168.33 | 172.07 | 2.22 |
May 18 | 170.37 | 168.05 | 172.65 | 2.74 |
Amazon Daily Price Targets
Amazon Stock Forecast 04-19-2025.
Forecast target price for 04-19-2025: $174.26.
Negative dynamics for Amazon shares will prevail with possible volatility of 1.837%.
Pessimistic target level: 173.18
Optimistic target level: 176.42
Amazon Stock Forecast 04-20-2025.
Forecast target price for 04-20-2025: $175.20.
Positive dynamics for Amazon shares will prevail with possible volatility of 1.552%.
Pessimistic target level: 173.31
Optimistic target level: 176.04
Amazon Stock Forecast 04-21-2025.
Forecast target price for 04-21-2025: $175.94.
Positive dynamics for Amazon shares will prevail with possible volatility of 1.429%.
Pessimistic target level: 174.74
Optimistic target level: 177.27
Amazon Stock Forecast 04-22-2025.
Forecast target price for 04-22-2025: $174.60.
Negative dynamics for Amazon shares will prevail with possible volatility of 2.077%.
Pessimistic target level: 172.85
Optimistic target level: 176.52
Amazon Stock Forecast 04-23-2025.
Forecast target price for 04-23-2025: $174.25.
Negative dynamics for Amazon shares will prevail with possible volatility of 1.745%.
Pessimistic target level: 172.72
Optimistic target level: 175.78
Amazon Stock Forecast 04-24-2025.
Forecast target price for 04-24-2025: $173.52.
Negative dynamics for Amazon shares will prevail with possible volatility of 2.346%.
Pessimistic target level: 171.89
Optimistic target level: 176.02
AMZN (AMZN) Monthly Stock Prediction for 2025
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
May. | 188.36 | 183.35 | 196.41 | 6.65 |
Jun. | 189.81 | 186.63 | 197.26 | 5.39 |
Jul. | 187.69 | 181.38 | 198.20 | 8.48 |
Aug. | 189.92 | 179.55 | 193.78 | 7.34 |
Sep. | 183.14 | 175.07 | 191.86 | 8.75 |
Oct. | 184.42 | 174.10 | 191.78 | 9.22 |
Nov. | 183.13 | 177.49 | 191.85 | 7.48 |
Dec. | 186.59 | 178.37 | 195.22 | 8.63 |
Amazon forecast for this year
Amazon Stock Prediction for May 2025
An uptrend is forecast for this month with an optimal target price of $188.364. Pessimistic: $183.35. Optimistic: $196.41
Amazon Stock Prediction for Jun 2025
An uptrend is forecast for this month with an optimal target price of $189.814. Pessimistic: $186.63. Optimistic: $197.26
Amazon Stock Prediction for Jul 2025
An downtrend is forecast for this month with an optimal target price of $187.689. Pessimistic: $181.38. Optimistic: $198.20
Amazon Stock Prediction for Aug 2025
An uptrend is forecast for this month with an optimal target price of $189.922. Pessimistic: $179.55. Optimistic: $193.78
Amazon Stock Prediction for Sep 2025
An downtrend is forecast for this month with an optimal target price of $183.142. Pessimistic: $175.07. Optimistic: $191.86
Amazon Stock Prediction for Oct 2025
An uptrend is forecast for this month with an optimal target price of $184.424. Pessimistic: $174.10. Optimistic: $191.78
Amazon Stock Prediction for Nov 2025
An downtrend is forecast for this month with an optimal target price of $183.133. Pessimistic: $177.49. Optimistic: $191.85
Amazon Stock Prediction for Dec 2025
An uptrend is forecast for this month with an optimal target price of $186.594. Pessimistic: $178.37. Optimistic: $195.22
Amazon (AMZN) Monthly Stock Prediction for 2026
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 192.47 | 187.22 | 202.58 | 7.58 |
Feb | 180.08 | 174.78 | 188.77 | 7.41 |
Mar | 186.00 | 180.53 | 193.16 | 6.54 |
Apr | 172.98 | 166.08 | 181.94 | 8.72 |
May | 179.52 | 172.36 | 185.93 | 7.30 |
Jun | 182.28 | 177.69 | 190.58 | 6.76 |
Jul | 188.03 | 178.68 | 191.45 | 6.67 |
Aug | 198.95 | 193.24 | 203.27 | 4.93 |
Sep | 196.17 | 186.55 | 201.52 | 7.43 |
Oct | 200.01 | 190.35 | 205.33 | 7.30 |
Nov | 194.55 | 190.74 | 205.31 | 7.10 |
Dec | 198.77 | 193.48 | 205.87 | 6.02 |
Amazon (AMZN) Monthly Stock Prediction for 2027
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 197.94 | 190.46 | 202.51 | 5.95 |
Feb | 197.52 | 187.57 | 201.39 | 6.87 |
Mar | 193.51 | 188.09 | 197.30 | 4.67 |
Apr | 201.64 | 190.77 | 209.97 | 9.14 |
May | 213.78 | 203.15 | 218.57 | 7.05 |
Jun | 225.75 | 213.90 | 230.33 | 7.14 |
Jul | 232.86 | 225.53 | 238.57 | 5.47 |
Aug | 218.84 | 214.86 | 222.52 | 3.44 |
Sep | 205.97 | 197.32 | 213.62 | 7.63 |
Oct | 206.70 | 196.86 | 213.21 | 7.67 |
Nov | 199.17 | 191.92 | 203.63 | 5.75 |
Dec | 211.58 | 205.21 | 222.10 | 7.60 |
Amazon information and performance
410 TERRY AVENUE NORTH, SEATTLE, WA, US
Market capitalization of the Amazon.com, Inc. is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of AMZN shares in the company outstanding by the market price of one share.
EBITDA of Amazon is earnings before interest, income tax and depreciation of assets.
P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit
Price/earnings to growth
Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.
Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.
EPS shows how much of the net profit is accounted for by the common share.
Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.
Forward P/E uses projections of future earnings instead of final numbers.
Enterprise Value (EV) /Revenue
The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).
Number of issued ordinary shares
Number of freely tradable shares
Shares Short Prior Month - the number of shares in short positions in the last month.
FAQ (Frequently Asked Questions about Amazon Stock)
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Related stocks from Consumer cyclical sector
All forecast data on the site are provided for informational purposes of using neural forecasting tools in the financial market and are not a call to action and, moreover, are not trading signals. When using the forecast data, the investor assumes all financial risks. The pandaforecast.com portal is not responsible for the loss of your money in the stock market as a result of using the information contained on the site.