Vipshop is an online store of quality clothing and accessories in China. A feature of the store is large seasonal discounts on all products. Vipshop was the first to test online sales in China and show that this model works and is profitable.
Vipshop is the largest online discount store. The company covers 90% of the market for sales and special offers of branded products. In 2016, the company earned $ 8.2 billion.
Shen and Hong founded Vipshop in 2008 when they realized that there was no online marketplace in China that sold branded items at big discounts once a season. The founders wanted to make China’s Vente Privee, a luxury internet outlet. Over time, Shen and Hong shifted their focus to mid-range goods: Chinese buyers were not interested in expensive watches, bags and art.