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eBay (EBAY) Stock Forecast for 2025, 2026, 2027. Sell or Buy?
Updated: June 22, 2025 (19:05)
Sector: Consumer cyclicalThe share price of eBay Inc. (EBAY) now
Analysts predictions
Full report
This Week
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Neutral | Opinions: Na |
Previous Week
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Bullish | Opinions: 3 (2/1/0) |
Two Weeks Ago
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Neutral | Opinions: Na |
Three Weeks Ago
|
Neutral | Opinions: Na |
Are you interested in eBay Inc. stocks and want to buy them, or are they already in your portfolio? If yes, then on this page you will find useful information about the dynamics of the eBay stock price in 2025, 2026, 2027. How much will one eBay share be worth in 2025 - 2027?
When should I take profit in eBay stock? When should I record a loss on eBay stock? What are analysts' forecasts for eBay stock? What is the future of eBay stock? We forecast eBay stock performance using neural networks based on historical data on eBay stocks. Also, when forecasting, technical analysis tools are used, world geopolitical and news factors are taken into account.
eBay stock prediction results are shown below and presented in the form of graphs, tables and text information, divided into time intervals. (Next month, 2025, 2026, 2027, and ) The final quotes of the instrument at the close of the previous trading day are a signal to adjust the forecasts for eBay shares. This happens once a day.
Historical and forecast chart of eBay stock
The chart below shows the historical price of eBay stock and a prediction chart for the next month.
For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast,
and Weighted Average Best Forecast. Detailed values for the eBay stock price can be found in the table below.
Long-term forecasts by years.
eBay Inc. Analysts predictions review

eBay exhibits a favorable outlook driven by operational efficiency, strategic focus on core markets, and a shareholder-centric capital allocation strategy. Key growth catalysts include enhanced platform features, geographic diversity, and niche market differentiation, which collectively bolster transaction revenue and profitability. The aggressive share repurchase program signals strong cash flow and management confidence. However, macroeconomic headwinds, including weakened consumer spending and competitive pressures, may temper near-term performance. The ability to execute ongoing initiatives and sustain international growth will be pivotal to maintaining resilience.

eBay: Capitalizing on Resilient Trends and Undervalued Opportunities

eBay demonstrates a compelling combination of stable growth trends and attractive valuation metrics, making it a noteworthy candidate for investors seeking discount opportunities in the e-commerce space. The company's strategic initiatives, including streamlining operations and emphasizing its core marketplace business, are bolstering profitability and positioning it competitively in a highly saturated market.
Key Factors Driving the Stock Outlook
The focus on improving user experience and enhancing platform efficiency is driving increased buyer engagement, which in turn strengthens eBay's transaction revenue. Furthermore, the company's geographic diversity and focus on niche markets shield it from broader global economic slowdowns, providing a layer of resilience against macroeconomic headwinds.
eBay's capital allocation strategy, particularly its aggressive share repurchase program, underscores strong cash flow generation and a shareholder-friendly management approach. This strategy not only boosts stockholder returns but also signals confidence in the company's long-term performance and intrinsic value.
Potential risks include heightened competition from global e-commerce peers, particularly Amazon and regional players, which could erode market share over time. However, eBay's differentiation by focusing on specialized categories and second-hand goods could moderate these pressures and sustain its niche positioning.

Positioning eBay for Long-Term Growth Amid Digital Commerce Shifts

The pivot from a pure auction model to a comprehensive ecommerce ecosystem reflects eBay's adaptability to changing consumer preferences and competitive pressures. This strategic evolution has allowed the company to broaden its target demographics and unlock new revenue streams, factors that could underpin a stable stock performance in the near term, as noted by the author.
eBay's investments in technology and platform enhancements, such as AI-driven personalization and streamlined seller tools, are pivotal to future scalability. According to the author, these initiatives could fortify its competitive position and stimulate margin growth, which is a crucial factor for driving upward pressure on its stock price.
Strategic Factors Driving eBay's Stock Trajectory
Maintaining strong international presence amidst diverse regulatory environments is another key pillar for sustained growth. As highlighted by the author, eBay's ability to optimize operations in global markets will directly influence shareholder value due to its exposure to emerging high-growth regions.
The company's share repurchase program and disciplined financial management practices are designed to maximize shareholder returns while instilling investor confidence. The author emphasizes that these measures could lead to stock stabilization, particularly in periods of market uncertainty, ensuring consistent capital allocation.

eBay: Balancing Valuation and Challenges Amid Macroeconomic Headwinds

eBay’s valuation continues to be a focal point, as the company's moderate growth rate juxtaposes its position as a mature e-commerce platform. While concerns about slowing growth relative to industry peers remain valid, the firm’s profitability metrics and stable revenue streams suggest it remains a resilient player in the sector. As highlighted by the author, the company's current valuation may already account for much of its potential upside, limiting immediate stock appreciation.
Impact of Macroeconomic Conditions
The macroeconomic environment poses a dual challenge for eBay, stemming from subdued consumer spending and rising interest rates. These headwinds could stifle discretionary purchases and dampen short-term performance. However, eBay’s business model, balanced between auction-based and fixed-price sales, provides some insulation from consumers’ cautious spending patterns, an argument underscored in the analysis.
Operational initiatives, such as cost optimization and platform improvements, are cited as supportive measures for margins despite rising external uncertainties. While these internal efficiencies may not offset systemic risks entirely, they could alleviate near-term margin pressure and stabilize cash flows. The ultimate effect on the stock price will depend heavily on execution quality and the broader economic recovery pace.
eBay's valuation appears disconnected from its core performance metrics, with the author suggesting that current fundamentals do not justify the share price. This gap may signal underlying risks for investors if the company fails to realign growth expectations with its intrinsic value.
Key Factors Influencing eBay's Stock Trajectory
Slowing revenue growth is presented as a primary concern, potentially eroding investor confidence in eBay's ability to sustain its competitive edge in the e-commerce space. Without significant operational improvements or market catalysts, this trend could weigh on the stock further.
The author highlights challenges in eBay's margin stability, which, if persistently pressured by rising expenses or competitive pricing, may undermine profitability. Such developments could necessitate a reassessment of the stock's current valuation premium.
Finally, concerns regarding eBay's long-term strategic positioning underscore potential headwinds. If the company's reliance on transaction fees and marketplace services fails to evolve alongside consumer and technological trends, its growth trajectory could face limitations.
eBay's robust growth in Gross Merchandise Value (GMV), driven by resilient consumer behavior and platform enhancements, underscores its ability to sustain competitive advantages in e-commerce. This core growth metric reflects the company's strong user engagement and effective marketplace positioning, making it a critical driver for near-term stock performance.
Expansion in the UK as a Strategic Catalyst
The company's focused expansion within the UK market amplifies its international footprint, leveraging localized strategies to attract a broader user base. By integrating these initiatives, eBay stands to capture incremental market share, potentially boosting revenue and profitability in the mid-term.
Additionally, a buy-the-dip strategy could prove advantageous given current valuation levels, which appear detached from the company's long-term growth potential. The combination of GMV growth and strategic expansion initiatives suggests that short-term fluctuations in stock price may offer attractive entry points for investors with a bullish outlook.
eBay's recent struggle to retain and grow its active user base raises concerns about the long-term sustainability of its marketplace business model. Declining user engagement, as highlighted by the author, poses a direct challenge to revenue growth and signals potential systemic issues with the platform's appeal in a competitive e-commerce environment.
The company's increasing reliance on promoted listings and advertising revenue, while offering short-term financial stability, suggests a shift away from core marketplace operations. However, this strategy could result in diminished user trust and platform attractiveness, negatively impacting transaction volumes over time.
Weak Market Differentiation and Competitive Pressures
eBay faces substantial challenges in differentiating itself from larger e-commerce players like Amazon and niche-focused platforms. Limited innovation and lack of a compelling value proposition are leading to stagnation, a factor the author emphasizes as having significant medium-term ramifications for market share erosion.
Despite its legacy as a pioneer in online marketplaces, eBay's cost structure remains relatively inflexible, which may hinder the company's ability to improve margins in the face of declining revenues. This poses a serious risk to its ability to generate shareholder value in the near term.
eBay's stock performance hinges on several key factors that could shape its short-term momentum. One notable consideration is the potential partnership or synergies with Facebook, which the author observes as a promising avenue to drive user engagement and transaction growth. This factor, if realized at scale, would position eBay to leverage a massive social media user base for increased marketplace activity, a critical component for revenue acceleration.
Key Drivers and Risks
Another significant factor highlighted relates to eBay’s ongoing efforts to improve platform efficiency and enhance customer experience, which could help sustain the company’s competitive position. The author notes that such operational improvements are essential in mitigating risks from dominant e-commerce players like Amazon and emerging niche marketplaces that chip away at eBay’s market share.
However, macroeconomic conditions, particularly the impact of consumer spending trends, present a mixed outlook. While eBay benefits from its value-oriented marketplace model in a tight economic environment, prolonged weakness in discretionary spending could temper its ability to fully capitalize on this advantage.
The author additionally underscores the importance of eBay's recent focus on categories such as luxury goods and collectibles. These segments face lower competition and command higher margins, offering eBay a path toward revenue diversification and profitability improvements in the mid-term.
eBay’s diminishing market share stands out as a critical issue affecting its stock valuation. With increasing competition from firms like Amazon and Walmart, along with the rise of niche marketplaces, eBay's user retention and growth metrics remain under pressure. The author highlights this market-share erosion as a major headwind that could further suppress revenue growth in the near term.
Challenges in Innovation and Regulatory Pressure
The lack of meaningful innovation in eBay's platform functionality is another key factor limiting its competitive edge. Competitors continue to advance their offerings with superior tools for sellers and buyers, while eBay struggles to differentiate itself in the e-commerce landscape. This stagnation magnifies the risk of continued user attrition.
Lastly, recent regulatory scrutiny, including the Meta ruling referenced by the author, represents an additional layer of uncertainty for eBay. While the ruling may not directly impact eBay, it illustrates a tightening regulatory environment that could affect the company’s broader operations. Investors should closely monitor these developments as potential catalysts for volatility.
eBay's Gross Merchandise Volume (GMV) recovery has been highlighted as a pivotal factor in its potential for stock appreciation. The GMV stabilization reflects improving buyer activity and engagement on the platform, easing prior concerns about declining transaction volumes. The strengthening GMV trajectory could catalyze revenue growth in the coming quarters, providing a firm foundation for renewed investor confidence.
Strategic Enhancements and Market Position
The company's strategic initiatives, including streamlined operations and enhanced user experiences, offer further support for margin optimization. These efforts have improved seller retention and buyer satisfaction, contributing to long-term platform resilience in a competitive e-commerce landscape.
Additionally, eBay's strong capital return policy, including buybacks and dividends, underlines its shareholder-centric approach. This policy not only increases immediate shareholder value but also reflects management's confidence in sustainable cash flow generation, which could solidify long-term stock valuation.
eBay’s recent performance, while highlighting solid revenue and earnings growth in Q3, is overshadowed by the company’s cautious forward guidance. The tempered outlook raises concerns about slowing growth in core segments, underscoring potential challenges in sustaining its current valuation levels amidst a competitive e-commerce landscape.
Key Drivers Influencing eBay's Stock
Persistent macroeconomic pressures and a weakening discretionary spending environment could exert downward pressure on eBay’s growth rates. These external threats may amplify concerns over its dependency on consumer trends, particularly given the heightened competition from larger peers such as Amazon and Shopify.
The company’s valuation multiples suggest overvaluation relative to peers based on forward earnings, even when factoring in recent operational efficiencies and cost controls. This limits eBay’s potential to deliver significant upside in the near term unless it can decisively improve growth metrics or deliver stronger-than-expected guidance revisions.
Investor sentiment has become increasingly cautious due to the mixed signals from Q3 positives and management’s subdued outlook. This heightened uncertainty could cap near-term upside potential, as further clarity on demand trends and operational dynamics becomes essential for broader investor confidence.
eBay's recent performance underscores the company’s focus on streamlining operations and improving efficiency. The author emphasizes the effect of cost-reduction initiatives, which have bolstered margins despite moderate revenue growth, potentially enhancing investor confidence in the near term.
The rise of e-commerce competition is highlighted as a critical concern, placing downward pressure on eBay's market share and pricing power. Management's strategic focus on niche categories and differentiated services may mitigate some of these challenges but requires sustained execution to remain impactful.
Growth Strategies and Market Positioning
The diversification into high-margin segments, including collectibles and luxury goods, signals a deliberate effort to stabilize revenue streams. The author notes that while this offers long-term potential, the immediate contribution to revenue growth is limited, and investor sentiment may hinge on its tangible outcomes.
eBay's share buyback program draws attention, reflecting confidence in the company's valuation and providing a short-term supportive factor for the stock price. However, the author suggests that broader market conditions and macroeconomic headwinds could temper these benefits.
eBay Inc. – is the undisputed leader in online auctions, facilitating transactions of various sizes (including cars and real estate) and covering most of the strategically important international destinations.
eBay daily forecast for a month
Date | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jun 24 | 77.31 | 76.52 | 78.65 | 2.79 |
Jun 25 | 77.43 | 75.96 | 78.84 | 3.79 |
Jun 26 | 77.10 | 75.87 | 77.79 | 2.53 |
Jun 27 | 75.69 | 74.12 | 76.28 | 2.91 |
Jun 28 | 76.48 | 75.89 | 77.15 | 1.66 |
Jun 29 | 77.61 | 76.30 | 79.19 | 3.78 |
Jun 30 | 76.56 | 75.80 | 78.15 | 3.09 |
Jul 01 | 75.94 | 75.49 | 77.72 | 2.96 |
Jul 02 | 75.71 | 74.42 | 77.30 | 3.88 |
Jul 03 | 76.26 | 74.45 | 76.97 | 3.38 |
Jul 04 | 76.44 | 75.07 | 77.59 | 3.36 |
Jul 05 | 77.79 | 77.02 | 78.56 | 2.00 |
Jul 06 | 78.35 | 76.76 | 79.55 | 3.64 |
Jul 07 | 79.51 | 78.34 | 80.48 | 2.74 |
Jul 08 | 80.89 | 80.21 | 81.62 | 1.75 |
Jul 09 | 80.21 | 78.81 | 81.68 | 3.63 |
Jul 10 | 79.01 | 77.87 | 80.76 | 3.71 |
Jul 11 | 78.98 | 77.28 | 80.24 | 3.83 |
Jul 12 | 76.97 | 75.54 | 77.96 | 3.21 |
Jul 13 | 76.16 | 74.45 | 77.74 | 4.42 |
Jul 14 | 76.34 | 74.92 | 77.99 | 4.10 |
Jul 15 | 75.20 | 74.09 | 76.39 | 3.11 |
Jul 16 | 76.08 | 74.69 | 76.65 | 2.63 |
Jul 17 | 75.19 | 73.56 | 76.83 | 4.45 |
Jul 18 | 76.23 | 74.90 | 77.25 | 3.14 |
Jul 19 | 78.10 | 76.30 | 79.13 | 3.72 |
Jul 20 | 77.44 | 75.98 | 78.37 | 3.15 |
Jul 21 | 76.54 | 74.95 | 77.20 | 3.00 |
Jul 22 | 75.78 | 74.49 | 76.24 | 2.35 |
Jul 23 | 75.69 | 74.21 | 76.73 | 3.40 |
eBay Daily Price Targets
eBay Stock Forecast 06-24-2025.
Forecast target price for 06-24-2025: $77.31.
Negative dynamics for eBay shares will prevail with possible volatility of 2.713%.
Pessimistic target level: 76.52
Optimistic target level: 78.65
eBay Stock Forecast 06-25-2025.
Forecast target price for 06-25-2025: $77.43.
Positive dynamics for eBay shares will prevail with possible volatility of 3.653%.
Pessimistic target level: 75.96
Optimistic target level: 78.84
eBay Stock Forecast 06-26-2025.
Forecast target price for 06-26-2025: $77.10.
Negative dynamics for eBay shares will prevail with possible volatility of 2.468%.
Pessimistic target level: 75.87
Optimistic target level: 77.79
eBay Stock Forecast 06-27-2025.
Forecast target price for 06-27-2025: $75.69.
Negative dynamics for eBay shares will prevail with possible volatility of 2.828%.
Pessimistic target level: 74.12
Optimistic target level: 76.28
eBay Stock Forecast 06-28-2025.
Forecast target price for 06-28-2025: $76.48.
Positive dynamics for eBay shares will prevail with possible volatility of 1.636%.
Pessimistic target level: 75.89
Optimistic target level: 77.15
eBay Stock Forecast 06-29-2025.
Forecast target price for 06-29-2025: $77.61.
Positive dynamics for eBay shares will prevail with possible volatility of 3.646%.
Pessimistic target level: 76.30
Optimistic target level: 79.19
EBAY (EBAY) Monthly Stock Prediction for 2025
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jul. | 70.19 | 67.03 | 73.43 | 8.73 |
Jul. | 74.21 | 68.08 | 76.33 | 10.80 |
Aug. | 71.51 | 67.97 | 77.81 | 12.64 |
Oct. | 65.85 | 60.13 | 68.31 | 11.98 |
Oct. | 68.82 | 66.93 | 73.82 | 9.33 |
Dec. | 69.73 | 67.20 | 74.79 | 10.15 |
Dec. | 74.41 | 70.15 | 80.05 | 12.37 |
eBay forecast for this year
eBay Stock Prediction for Jul 2025
An downtrend is forecast for this month with an optimal target price of $70.192. Pessimistic: $67.03. Optimistic: $73.43
eBay Stock Prediction for Jul 2025
An uptrend is forecast for this month with an optimal target price of $74.207. Pessimistic: $68.08. Optimistic: $76.33
eBay Stock Prediction for Aug 2025
An downtrend is forecast for this month with an optimal target price of $71.5133. Pessimistic: $67.97. Optimistic: $77.81
eBay Stock Prediction for Oct 2025
An downtrend is forecast for this month with an optimal target price of $65.8494. Pessimistic: $60.13. Optimistic: $68.31
eBay Stock Prediction for Oct 2025
An uptrend is forecast for this month with an optimal target price of $68.8192. Pessimistic: $66.93. Optimistic: $73.82
eBay Stock Prediction for Dec 2025
An uptrend is forecast for this month with an optimal target price of $69.7276. Pessimistic: $67.20. Optimistic: $74.79
eBay Stock Prediction for Dec 2025
An uptrend is forecast for this month with an optimal target price of $74.4063. Pessimistic: $70.15. Optimistic: $80.05
eBay (EBAY) Monthly Stock Prediction for 2026
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 71.13 | 65.03 | 75.12 | 13.44 |
Mar | 72.85 | 69.97 | 77.98 | 10.28 |
Mar | 68.21 | 64.23 | 70.38 | 8.74 |
May | 71.66 | 65.59 | 75.91 | 13.60 |
May | 68.82 | 67.31 | 73.74 | 8.73 |
Jul | 65.41 | 63.69 | 69.51 | 8.38 |
Jul | 70.52 | 66.33 | 74.01 | 10.38 |
Aug | 77.74 | 73.63 | 84.23 | 12.59 |
Oct | 82.61 | 79.25 | 87.70 | 9.64 |
Oct | 80.16 | 74.87 | 85.71 | 12.65 |
Dec | 78.92 | 73.80 | 85.17 | 13.35 |
Dec | 75.10 | 73.20 | 80.06 | 8.56 |
eBay (EBAY) Monthly Stock Prediction for 2027
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 70.23 | 67.29 | 76.18 | 11.66 |
Mar | 70.00 | 66.84 | 72.38 | 7.66 |
Mar | 69.61 | 63.49 | 71.83 | 11.62 |
May | 62.26 | 59.32 | 65.75 | 9.79 |
May | 64.25 | 60.08 | 66.37 | 9.48 |
Jul | 66.37 | 62.42 | 71.62 | 12.84 |
Jul | 70.53 | 66.03 | 75.03 | 11.99 |
Aug | 69.36 | 63.41 | 72.42 | 12.43 |
Oct | 65.85 | 61.00 | 67.45 | 9.56 |
Oct | 59.12 | 55.93 | 63.99 | 12.60 |
Dec | 57.43 | 53.83 | 60.02 | 10.31 |
Dec | 52.94 | 48.98 | 54.28 | 9.76 |
eBay information and performance
2025 HAMILTON AVENUE, SAN JOSE, CA, US
Market capitalization of the eBay Inc. is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of EBAY shares in the company outstanding by the market price of one share.
EBITDA of eBay is earnings before interest, income tax and depreciation of assets.
P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit
Price/earnings to growth
Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.
Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.
EPS shows how much of the net profit is accounted for by the common share.
Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.
Forward P/E uses projections of future earnings instead of final numbers.
Enterprise Value (EV) /Revenue
The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).
Number of issued ordinary shares
Number of freely tradable shares
Shares Short Prior Month - the number of shares in short positions in the last month.
eBay (EBAY) stock dividend
eBay last paid dividends on 05/30/2025. The next scheduled payment will be on 06/13/2025. The amount of dividends is $1.1 per share. If the date of the next dividend payment has not been updated, it means that the issuer has not yet announced the exact payment. As soon as information becomes available, we will immediately update the data. Bookmark our portal to stay updated.
Last Split Date: 01/01/1970
Splitting of shares is an increase in the number of securities of the issuing company circulating on the market due to a decrease in their value at constant capitalization.
For example, a 5: 1 ratio means that the value of one share will decrease 5 times, the total amount will increase 5 times. It is important to understand that this procedure does not change the capitalization of the company, as well as the total value of assets held in private hands.
FAQ (Frequently Asked Questions about eBay Stock)
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Related stocks from Consumer cyclical sector
All forecast data on the site are provided for informational purposes of using neural forecasting tools in the financial market and are not a call to action and, moreover, are not trading signals. When using the forecast data, the investor assumes all financial risks. The pandaforecast.com portal is not responsible for the loss of your money in the stock market as a result of using the information contained on the site.