Roku Stock Buy or Sell? ROKU Stocks Forecast

Market Capitalization: 7 326 995 000 $
EBITDA: -6 885 000 $
Price to Earnings: 44.58
Quarterly Earnings Growth YOY: -0.649
Quarterly Revenue Growth YOY: 0.12
Trailing PE: 44.58
Forward PE: 57.8
Shares Outstanding: 121845000






Roku Stock Buy or Sell? ROKU Stocks Analytic Forecasts

January 29, 2023 (02:42)

Roku, Inc. (ROKU) Sector: Communication services

We present you the most up-to-date and complete review of analytical trend forecasts and views on the ROKU stock market. Experts share their opinions on what to expect from the Roku, Inc. stock market. How likely is the stock price to move in a bullish or bearish trend. Which should help you to make the right decision whether to Buy or Sell Roku stocks.

Roku, Inc. Stock Market Experts’ Analysis and Forecasting – Sell or Buy ROKU Shares?

The most recent analytical view which can help you to answer the worrying question: Should I Buy Stocks Now or Wait? came out under the authorship of Richard Durant and is titled

“Roku: Rising Competition From Partners”

is published on January 13 (2023) and has 1 likes. The review predicts Neutral market trend.

It summarize the following theses:

  • Competitive pressures from OEM partners may have forced a shift in Roku’s strategy.
  • Hardware initiatives are unlikely to create value by themselves and should be viewed as a customer acquisition strategy.
  • Continued weakness in the digital ad market along with reduced consumer spending on electronics means Roku may face a difficult 2023.

The author starts his analytic review with the following:

Roku (NASDAQ:ROKU) could be a large beneficiary from the shift to streaming, but the company has to find a way to secure distribution of their operating system without giving unduly large incentives to customers and partners. While the platform side of the business is performing well, Roku’s shift into hardware (smart home devices and smart TVs) indicates the company is facing difficulties maintaining their share in the smart TV operating system market and expanding internationally. Hardware margins are likely to be low / negative and investments in this part of the business will undermine Roku’s profitability in the near term. Roku’s stock may therefore remain under pressure until the digital ad market improves and Roku’s platform business drives the company towards profitability.

The opinion of the author can be considered quite authoritative.
The number of 4637 followers confirms this.
Richard Durant is the contributor of experts community
since 2019 and has 185 works published.


One more noteworthy article is written by Ahan Vashi under the title

“Roku Just Took A Leaf Out Of Apple’s Playbook”

on January 12 (2023) and has 8 likes. The expert reflects Strong Bullish trend of the market.

Нis theses make you think about whether to add ROKU stocks to your investment portfolio or not, and helps to work out your own Roku stock selling strategies:

  • Roku is trying to replicate Apple’s playbook of creating a robust ecosystem of hardware and software around the home, with TV as the centerpiece of this walled garden.
  • Despite a challenging macro environment, Roku’s key business metrics are improving consistently, and Roku is set to emerge as a larger and stronger connected TV ads platform beyond this downturn.
  • In this note, we shall analyze Roku’s latest announcements, preview its Q4 results, analyze its technical charts, and determine its fair value and expected returns.
  • With Roku trading at ~2x its annual Platform revenue (high-margin ads and content business), I continue to rate it a generational buy in the $40s.

Ahan Vashi starts analysis with such words:

Introduction Roku (NASDAQ:ROKU) just took a leaf out of Apple’s (AAPL) vertical integration playbook by adding televisions to its product lineup. Over the last decade and a half, Apple has built a powerful ecosystem (walled garden) of devices (smartphones, laptops & PCs, wearables) and software for these devices. In a similar vein, Roku is attempting to build an ecosystem with its Smart Home products (TVs, cameras, video doorbells, lighting, plugs, and more) and the software to power these solutions. Now, I am not saying that Roku is the next Apple; all I am saying is that Roku’s strategic plan is to build a walled garden similar to what Apple has built for itself.

The opinion of the author can be considered quite authoritative.
The number of 4409 followers confirms this.
Ahan Vashi is the contributor of experts community since 2021. Has already published at least 124 articles.


Another analysis presented by Moe Value Picks came out on January 10 (2023). Obviously, coupled with the newer reviews, this forecasting could be useful to find out the best trading strategy for ROKU stocks. It sounds like

“Roku: TV Push Could Boost Revenue, Margins”

Article has got 2 likes at the moment and forecasting Bullish trend of the market.

Summarizing the information presented in the review concerning the Roku, Inc., the expert says the following:

  • Roku, Inc. announced that it will roll out Roku-branded smart TVs.
  • The company doesn’t earn a fee for licensing its OS to TV manufacturers.
  • Selling TVs directly should increase revenues and improve margins of the Player business.

And here, what comes first:

Roku Inc.’s (NASDAQ:ROKU) decision to sell its own-labeled TVs should be a clear positive for the stock, given it will likely add incremental revenue and improve margins at the Player business segment.

The author declares an interesting position, and the number of his followers is 424 and it grows, but not that weighty compared to other authors.
Moe Value Picks has 27 analytic reviews published.
The contributor of experts community since 2022


The Share Price of Roku, Inc. (ROKU) for now

What analysts predict: $57.7
52-week high/low: $177.96 / $38.26

50/200 Day Moving Average: $50.21 / $72.26

The average stock price over the previous 50/200 days. For Roku stocks, the 50-day moving average is the resistance level for now. For ROKU stocks, the 200-day moving average is the resistance level today.

See the Detailed Predictions for ROKU stock with charts and tables

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