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Roku (ROKU) Stock Forecast for 2025, 2026, 2027. Sell or Buy?
Updated: June 16, 2025 (04:01)
Sector: Communication servicesThe share price of Roku, Inc. (ROKU) now
Analysts predictions
Full report
This Week
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Neutral | Opinions: 1 |
Previous Week
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Bullish | Opinions: 1 (1/0/0) |
Two Weeks Ago
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Neutral | Opinions: Na |
Three Weeks Ago
|
Neutral | Opinions: Na |
Are you interested in Roku, Inc. stocks and want to buy them, or are they already in your portfolio? If yes, then on this page you will find useful information about the dynamics of the Roku stock price in 2025, 2026, 2027. How much will one Roku share be worth in 2025 - 2027?
When should I take profit in Roku stock? When should I record a loss on Roku stock? What are analysts' forecasts for Roku stock? What is the future of Roku stock? We forecast Roku stock performance using neural networks based on historical data on Roku stocks. Also, when forecasting, technical analysis tools are used, world geopolitical and news factors are taken into account.
Roku stock prediction results are shown below and presented in the form of graphs, tables and text information, divided into time intervals. (Next month, 2025, 2026, 2027, and ) The final quotes of the instrument at the close of the previous trading day are a signal to adjust the forecasts for Roku shares. This happens once a day.
Historical and forecast chart of Roku stock
The chart below shows the historical price of Roku stock and a prediction chart for the next month.
For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast,
and Weighted Average Best Forecast. Detailed values for the Roku stock price can be found in the table below.
Long-term forecasts by years.
Roku, Inc. Analysts predictions review

Roku's performance is shaped by its strategic emphasis on platform-driven advertising revenue and margin expansion, leveraging the ongoing shift to connected TV and digital advertising. Proactive cost management and profitability improvements provide a buffer against slowing hardware sales and competitive pressures from industry giants like Amazon and Google. International expansion and monetization strategies bolster its long-term growth potential, although near-term volatility remains likely due to macroeconomic headwinds and a saturated streaming landscape. Overall, the company demonstrates resilience and sustained growth potential despite industry challenges.

Roku: Capitalizing on the Advertising Growth Opportunity

The author's analysis highlights Roku's evolving position as a key player in the digital advertising space, showcasing its potential for revenue growth amidst the broader shift to connected TV platforms. By leveraging its robust user base and its ability to gather valuable consumer insights, Roku is uniquely positioned to attract advertisers looking to capitalize on this rapidly growing channel.
The Shift to Advertising Revenue and Subscriber Trends
Another significant factor discussed is Roku's increasing emphasis on advertising revenue as a major growth driver. By focusing less on hardware sales, which yield thinner margins, and doubling down on platform-based revenues, Roku is strategically realigning itself for stronger profitability over the long term.
The author also underscores the risks associated with intensifying competition in the streaming landscape, particularly from giants like Amazon and Google. While Roku maintains first-mover advantage, increased market saturation could weigh on its pricing power and margins in the upcoming quarters.
The article anticipates near-term volatility given macroeconomic headwinds and their impact on advertiser budgets. However, the company's innovative approach to content curation and integration of targeted advertising suggests resilience and potential upside in more stable conditions.

Roku: Expanding Margins and Unrecognized Growth Potential Fuel Future Upside

Roku is capitalizing on underappreciated growth catalysts, notably its platform business, which continues to benefit from the secular shift towards streaming entertainment and digital advertising. The company's increasing ability to monetize its user base via advertising partnerships positions it as a compelling long-term growth play that could elevate both revenue and profitability.
Profitability Improvements Signal Enhanced Stock Potential
Expanding profit margins are a key factor strengthening Roku's investment thesis as operational efficiencies and revenue mix improvements begin to yield tangible results. This cost discipline, combined with margin expansion, directly supports stronger net income potential, which is critical for sustaining investor confidence in a challenging macroenvironment.
The company’s efforts to drive growth in international markets could open significant revenue opportunities while diversifying its geographic concentration. These initiatives, if executed effectively, will mitigate risk and provide a broader base for long-term stability and performance gains.
Lastly, some headwinds, such as macroeconomic uncertainty and heightened competition from other streaming devices, may slightly constrain short-term performance. However, the overall growth trajectory remains intact owing to Roku's unique market position in the transition toward connected TV streaming ecosystems.

Roku Q1 2025: Monetization Gains Offset Slowing Growth, Margins Improve

Roku's slowing revenue growth reflects broader challenges in the streaming industry, including saturation in market penetration and economic pressures affecting consumer spending. While this poses risks to the company’s growth story, the author emphasizes how proactive cost optimization strategies have started stabilizing profitability metrics.
Revenue Growth vs. Monetization and Margins
The company’s enhanced monetization capabilities, particularly through its platform revenue and advertising initiatives, indicate strong potential to offset slowing hardware and subscription revenues. The author highlights improved profit margins, signaling disciplined management and a willingness to balance growth with long-term sustainability.
An improved cost structure has resulted in better-than-expected gross profit performance, which could be instrumental in maintaining investor confidence. The article underscores the importance of these margin improvements, especially in the context of rising competition within the industry.
Roku is positioned at a crossroads, where its efforts to reverse its bottom-line trajectory face mixed prospects. The company's recent valuation discount has piqued investor interest, but structural challenges, including margin pressures and weak advertising demand, may hamper short-term profitability. These elements collectively present a dynamic risk-reward profile.
Key Factors Impacting Roku's Stock Performance
The author emphasizes Roku's discounted valuation as a central bullish factor. Low valuation metrics relative to its historical average make the stock attractive, particularly for investors betting on mean reversion in the broader market and recovery in ad spending. However, valuation alone is insufficient to offset persistent operational hurdles in the near term.
Weakness in advertising demand continues to weigh heavily on Roku's revenue-generating capabilities. While the secular shift to streaming creates long-term tailwinds, macroeconomic headwinds and competition in the advertising space contribute to near-term uncertainty for the company's growth trajectory.
Another critical factor is Roku's commitment to improving operating efficiencies, particularly through cost-cutting measures. These efforts could support margin recovery over time, but the payoff may not materialize quickly enough to arrest short-term declines in profitability.
The author also points to a broader recovery in consumer spending as a potential catalyst for Roku's rebound. Nonetheless, this factor remains largely tied to unpredictable macroeconomic conditions, introducing volatility into the near-term outlook.
Roku’s potential for continued growth is underscored by its dominant position in the rapidly expanding streaming industry, with strong user base growth and platform engagement as key drivers. The author highlights the importance of these factors, emphasizing their ability to bolster ad revenue and strengthen Roku’s competitive edge, though this growth must be weighed against broader market competition.
Challenges in valuation metrics pose a notable concern for Roku’s stock, as ongoing revenue growth must be balanced against market expectations and profitability goals. The author raises caution over a high price-to-sales ratio, signaling potential risks if earnings fail to meet ambitious growth assumptions in the eyes of investors.
Key Factors Impacting Roku's Stock
Investment in proprietary technology and content continues to differentiate Roku in an increasingly saturated market, providing an essential moat. However, the capital required to sustain innovation in a competitive landscape could pressure margins in the near term, a factor investors should closely monitor.
Macroeconomic conditions, including advertising market sensitivity, remain a critical determinant of short-term revenue visibility. The author suggests that Roku’s ad business could remain vulnerable to economic slowdowns, with potential downside risk if advertisers reduce budgets amidst uncertain consumer spending trends.
Roku's recent strategic pivot towards enhancing platform monetization appears critical at this juncture. Emphasizing higher-margin ad revenues and expanding access to premium content has the potential to significantly bolster the company's profitability. The author highlights this development as a catalyst for strengthening Roku’s competitive advantage.
Subscriber growth continues to be a robust driver for Roku’s ecosystem. The article underscores notable acceleration in active accounts alongside increased streaming hours, demonstrating resilience in user engagement and providing visibility into future revenue growth.
Macroeconomic Tailwinds and Operational Efficiency
Macroeconomic conditions favoring digital advertising are positioned as supportive factors for Roku’s recovery. With broad industry adoption of CTV advertising solutions, this opens up additional revenue streams, albeit dependent on continued execution against market trends.
Operational cost optimization is another key theme, with the company actively streamlining expenses in response to internal and external pressures. Such measures may improve margins over the medium term, strengthening Roku's balance sheet and mitigating risk related to cash burn.
Roku's impressive revenue growth trajectory has been a critical indicator of its ability to capture market share in the expanding streaming sector. As highlighted by the author, the company's focus on scaling advertising revenue and platform monetization strengthens its model, positioning it as a long-term growth story.
Concerns about profitability, while valid in the short term, are mitigated by Roku's aggressive cost management and growth in high-margin segments. The author emphasizes that this strategic shift demonstrates management's commitment to operational efficiency amid macroeconomic challenges.
Market Perception and the Path Forward
Macro headwinds affecting consumer spending have created pessimism around Roku's near-term performance. Nonetheless, the author argues, recent resilience in key operational metrics – such as active account growth and engagement levels – signifies that the core business remains robust.
Finally, Roku's valuation levels relative to peers suggest an opportunity for upside potential, given its unique positioning in the connected TV ecosystem. The author contends that while sentiment remains cautious, the stock is undervalued in light of its growth prospects.
Roku's position as a leading streaming platform is supported by strong ecosystem growth, where its user base and engagement metrics continue to trend higher. The expansion of active accounts and streaming hours reinforces the company's competitive moat, underscoring its potential for robust ad revenue growth. However, scalability and monetization efficiency remain critical factors in realizing this potential.
Key Growth Catalysts and Risks for Roku
The author notes that Roku's focus on expanding its platform revenue – particularly through advertising and content distribution – is a primary growth driver. As the ad industry rebounds and streaming adoption accelerates, Roku is well-positioned to capture incremental ad budgets. However, margin pressure in the competitive streaming market could temper the near-term upside.
Cost management and operational efficiency are also highlighted as pivotal to Roku's financial health. While recent efforts to optimize expenses and achieve profitability have been encouraging, macroeconomic uncertainties may weigh on consumer discretionary spending and, by extension, digital advertising revenues.
Valuation is identified as a decisive factor in the bullish outlook. The author argues that Roku's current valuation, even at one-year highs, remains compelling relative to its growth trajectory. This is further supported by investor confidence in the company's ability to capitalize on long-term streaming trends.
Recent discussions around Roku's Q4 performance emphasize critical factors affecting its valuation and growth trajectory. One notable point is the company's revenue performance, specifically from its Platform segment, which saw slower growth due to macroeconomic headwinds and reduced advertising budgets. These challenges could weigh on the stock in the near term, particularly as digital advertising faces broader demand deceleration.
Another key factor is Roku's effort to improve operational efficiency while navigating profitability pressures. The article highlights management's strategic cost-cutting initiatives, which signal a focus on achieving profitability in response to investor expectations. This shift is significant, as its success could enhance investor confidence and stabilize margins over time.
Strategic Catalysts Driving ROKU's Future Valuation
The introduction of Roku-branded smart TVs directly to the consumer market represents a potential growth catalyst. This move strengthens the company’s hardware ecosystem and deepens vertical integration, possibly aiding market share expansion and incremental revenue growth. However, execution risks remain, given the competitive hardware landscape and Roku's traditionally lower-margin business in this segment.
Additionally, the article underscores the importance of Roku's subscription-based revenue streams and partnerships. Growth in active accounts and streaming hours is a bright spot, as it helps diversify revenue and offset cyclical advertising downturns. Strong execution here could provide long-term tailwinds for Roku, supporting a more consistent and predictable revenue base.
Roku's ability to carve out a smaller share of an expanding market underscores its unique positioning as a connected TV platform. Despite heavy competition, the company's strong revenue growth and engagement metrics highlight its potential to sustain investor confidence in the long term. The author's view that Roku's strategy to partner with television manufacturers rather than directly competing adds a layer of resilience to its business model.
Strategic Strengths and Market Expansion
The increasing shift towards ad-supported streaming platforms presents a growth runway for Roku, particularly as advertisers continue reallocating budgets from traditional linear TV. By leveraging its robust advertising ecosystem, the company appears well-placed to capitalize on the secular trends reshaping media consumption. This aligns with the author's assessment that Roku's potential for monetization remains intact despite ongoing macroeconomic challenges.
However, the company's profitability path hinges on its ability to manage rising content acquisition and operational costs. Near-term margin pressure could weigh on the stock, but the author's optimism around scaling efficiencies suggests a manageable trajectory toward improved financial metrics. Furthermore, Roku's international expansion initiatives resonate as a pivotal growth driver, adding diversification to its revenue base while mitigating risks associated with saturation in the U.S. market.
Roku’s competitive position in the streaming market highlights ongoing challenges, including pressure from larger, better-capitalized rivals like Amazon and Google. The company's inability to significantly differentiate its product offerings limits pricing power, posing a long-term risk to its margins and competitive standing.
Valuable as an Acquisition Target
On the positive side, Roku's extensive distribution network and its established presence in connected TV ecosystems make it a compelling acquisition target. The author's view underscores how its brand strength and user base could appeal to larger tech players aiming to expand their foothold in the streaming market.
Revenue growth has decelerated, partly impacted by softer advertising budgets in a declining macroeconomic environment. This macro headwind, if prolonged, could weigh further on profitability and investor sentiment in the near term.
However, Roku's cash balance and low debt offer financial flexibility, mitigating immediate financial risks. This aspect of the company provides a cushion against volatility but is unlikely to drive substantial upside in the absence of stronger revenue drivers.
Roku's strategic importance in the streaming ecosystem stems from its robust hardware and platform revenue business, which positions it as a key player in the rapidly evolving media landscape. The company's ability to monetize its platform through advertising and partnerships enhances its value proposition, particularly in an environment where streaming platforms compete to differentiate themselves.
Potential consolidation opportunities, such as the acquisition scenario raised by the author involving Disney, could amplify Roku's relevance in the industry. Should such a transaction take place, Disney could leverage Roku's distribution to bolster its market position and narrow Netflix's leadership in the direct-to-consumer segment, adding significant upward pressure on Roku's stock.
Challenges and Opportunities in a Competitive Landscape
On the challenges front, Roku faces persistent headwinds from macroeconomic uncertainty and advertising budget contractions, which weigh on its revenue growth. However, its exposure to the secular growth in streaming implies it remains well-positioned for longer-term opportunities as market trends stabilize.
Lastly, the notion of strategic synergies from an acquisition points to substantial upside potential for Roku investors. However, whether this materializes will largely depend on execution risks and the pace of consolidation in the media and entertainment industries.
Comprehensive Analysis of Roku (ROKU) Stock Market Performance
Our multifaceted analysis of Roku's stock market is grounded in the company's key news stories, insights from reputable analysts, as well as mathematical and technical evaluations. Taking into account assessments from each of these aspects in real-time helps us address the most crucial questions for investors in the most objective way possible:
- When should I take profit in Roku stock?
- When should I record a loss on Roku stock?
- What are analysts' forecasts for Roku stock?
- What is the future of Roku stock?
We forecast Roku stock performance using neural networks based on historical data on Roku stocks.
Roku, Inc. designs and manufactures consumer electronic products. The company offers wireless devices that stream audio and video from the internet to home entertainment devices.
Roku daily forecast for a month
Date | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jun 18 | 76.29 | 73.27 | 78.96 | 7.76 |
Jun 19 | 76.82 | 74.09 | 78.05 | 5.34 |
Jun 20 | 77.55 | 74.84 | 79.92 | 6.79 |
Jun 21 | 76.85 | 75.78 | 78.39 | 3.45 |
Jun 22 | 75.82 | 73.84 | 76.92 | 4.16 |
Jun 23 | 77.83 | 75.57 | 79.30 | 4.94 |
Jun 24 | 79.23 | 77.36 | 80.81 | 4.45 |
Jun 25 | 79.98 | 78.38 | 81.38 | 3.83 |
Jun 26 | 77.94 | 77.08 | 79.03 | 2.53 |
Jun 27 | 76.61 | 75.69 | 79.22 | 4.66 |
Jun 28 | 75.27 | 73.65 | 78.02 | 5.93 |
Jun 29 | 77.64 | 76.17 | 78.50 | 3.06 |
Jun 30 | 76.67 | 75.91 | 78.05 | 2.83 |
Jul 01 | 79.24 | 77.02 | 81.98 | 6.43 |
Jul 02 | 81.30 | 79.92 | 84.55 | 5.80 |
Jul 03 | 85.12 | 82.57 | 87.38 | 5.82 |
Jul 04 | 84.78 | 83.85 | 86.14 | 2.73 |
Jul 05 | 83.64 | 82.72 | 84.77 | 2.48 |
Jul 06 | 81.00 | 79.10 | 82.91 | 4.81 |
Jul 07 | 81.45 | 80.11 | 83.32 | 4.02 |
Jul 08 | 82.43 | 80.74 | 84.78 | 5.00 |
Jul 09 | 78.84 | 76.40 | 81.21 | 6.30 |
Jul 10 | 81.88 | 79.83 | 83.68 | 4.82 |
Jul 11 | 85.93 | 83.48 | 88.25 | 5.71 |
Jul 12 | 85.93 | 84.68 | 87.86 | 3.75 |
Jul 13 | 86.36 | 84.29 | 88.09 | 4.51 |
Jul 14 | 83.16 | 81.17 | 86.37 | 6.40 |
Jul 15 | 79.01 | 76.56 | 81.53 | 6.50 |
Jul 16 | 79.76 | 77.12 | 81.59 | 5.79 |
Jul 17 | 77.32 | 76.43 | 78.17 | 2.28 |
Roku Daily Price Targets
Roku Stock Forecast 06-18-2025.
Forecast target price for 06-18-2025: $76.29.
Positive dynamics for Roku shares will prevail with possible volatility of 7.198%.
Pessimistic target level: 73.27
Optimistic target level: 78.96
Roku Stock Forecast 06-19-2025.
Forecast target price for 06-19-2025: $76.82.
Positive dynamics for Roku shares will prevail with possible volatility of 5.069%.
Pessimistic target level: 74.09
Optimistic target level: 78.05
Roku Stock Forecast 06-20-2025.
Forecast target price for 06-20-2025: $77.55.
Positive dynamics for Roku shares will prevail with possible volatility of 6.356%.
Pessimistic target level: 74.84
Optimistic target level: 79.92
Roku Stock Forecast 06-21-2025.
Forecast target price for 06-21-2025: $76.85.
Negative dynamics for Roku shares will prevail with possible volatility of 3.333%.
Pessimistic target level: 75.78
Optimistic target level: 78.39
Roku Stock Forecast 06-22-2025.
Forecast target price for 06-22-2025: $75.82.
Negative dynamics for Roku shares will prevail with possible volatility of 3.992%.
Pessimistic target level: 73.84
Optimistic target level: 76.92
Roku Stock Forecast 06-23-2025.
Forecast target price for 06-23-2025: $77.83.
Positive dynamics for Roku shares will prevail with possible volatility of 4.711%.
Pessimistic target level: 75.57
Optimistic target level: 79.30
ROKU (ROKU) Monthly Stock Prediction for 2025
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jul. | 77.68 | 70.50 | 79.63 | 11.47 |
Jul. | 80.19 | 77.79 | 85.39 | 8.90 |
Aug. | 81.35 | 79.40 | 88.38 | 10.16 |
Oct. | 74.81 | 72.12 | 81.00 | 10.97 |
Oct. | 75.80 | 69.88 | 79.16 | 11.72 |
Dec. | 78.25 | 75.15 | 81.63 | 7.94 |
Dec. | 79.28 | 72.91 | 82.23 | 11.34 |
Roku forecast for this year
Roku Stock Prediction for Jul 2025
An uptrend is forecast for this month with an optimal target price of $77.6771. Pessimistic: $70.50. Optimistic: $79.63
Roku Stock Prediction for Jul 2025
An uptrend is forecast for this month with an optimal target price of $80.1939. Pessimistic: $77.79. Optimistic: $85.39
Roku Stock Prediction for Aug 2025
An uptrend is forecast for this month with an optimal target price of $81.3486. Pessimistic: $79.40. Optimistic: $88.38
Roku Stock Prediction for Oct 2025
An downtrend is forecast for this month with an optimal target price of $74.8082. Pessimistic: $72.12. Optimistic: $81.00
Roku Stock Prediction for Oct 2025
An uptrend is forecast for this month with an optimal target price of $75.7957. Pessimistic: $69.88. Optimistic: $79.16
Roku Stock Prediction for Dec 2025
An uptrend is forecast for this month with an optimal target price of $78.2515. Pessimistic: $75.15. Optimistic: $81.63
Roku Stock Prediction for Dec 2025
An uptrend is forecast for this month with an optimal target price of $79.2844. Pessimistic: $72.91. Optimistic: $82.23
Roku (ROKU) Monthly Stock Prediction for 2026
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 79.00 | 73.79 | 82.03 | 10.05 |
Mar | 83.55 | 77.93 | 90.77 | 14.14 |
Mar | 76.33 | 74.32 | 78.99 | 5.91 |
May | 71.75 | 69.51 | 77.78 | 10.63 |
May | 68.39 | 64.04 | 70.36 | 8.98 |
Jul | 74.22 | 71.82 | 76.18 | 5.73 |
Jul | 72.88 | 65.89 | 78.31 | 15.86 |
Aug | 79.79 | 73.95 | 85.92 | 13.93 |
Oct | 79.12 | 77.03 | 81.59 | 5.59 |
Oct | 87.48 | 83.49 | 90.31 | 7.56 |
Dec | 84.85 | 76.91 | 92.80 | 17.12 |
Dec | 86.59 | 83.78 | 91.36 | 8.30 |
Roku (ROKU) Monthly Stock Prediction for 2027
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 87.62 | 84.05 | 93.41 | 10.02 |
Mar | 89.52 | 85.01 | 96.50 | 11.91 |
Mar | 94.46 | 91.40 | 102.96 | 11.23 |
May | 87.54 | 82.29 | 92.59 | 11.12 |
May | 86.70 | 79.63 | 91.39 | 12.87 |
Jul | 94.30 | 85.25 | 98.15 | 13.14 |
Jul | 89.77 | 86.86 | 96.02 | 9.54 |
Aug | 100.01 | 94.13 | 103.01 | 8.62 |
Oct | 95.81 | 88.68 | 99.26 | 10.66 |
Oct | 95.35 | 87.34 | 97.98 | 10.86 |
Dec | 88.94 | 86.70 | 93.31 | 7.09 |
Dec | 92.67 | 89.23 | 98.79 | 9.68 |
Roku information and performance
150 WINCHESTER CIRCLE, LOS GATOS, CA, US
Market capitalization of the Roku, Inc. is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of ROKU shares in the company outstanding by the market price of one share.
EBITDA of Roku is earnings before interest, income tax and depreciation of assets.
P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit
Price/earnings to growth
Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.
Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.
EPS shows how much of the net profit is accounted for by the common share.
Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.
Forward P/E uses projections of future earnings instead of final numbers.
Enterprise Value (EV) /Revenue
The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).
Number of issued ordinary shares
Number of freely tradable shares
Shares Short Prior Month - the number of shares in short positions in the last month.
FAQ (Frequently Asked Questions about Roku Stock)
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All forecast data on the site are provided for informational purposes of using neural forecasting tools in the financial market and are not a call to action and, moreover, are not trading signals. When using the forecast data, the investor assumes all financial risks. The pandaforecast.com portal is not responsible for the loss of your money in the stock market as a result of using the information contained on the site.