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The Coca-Cola (KO) Stock Forecast for 2025, 2026, 2027. Sell or Buy?
Updated: June 22, 2025 (02:04)
Sector: Consumer defensiveThe share price of The Coca-Cola Company (KO) now
News Impact Analyzer
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This Week
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Na | Impact: Na | News: Na |
Previous Week
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Bullish | Impact: 5 | News: 2 (1/1/0) |
Two Weeks Ago
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Bearish | Impact: 5 | News: 2 |
Three Weeks Ago
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Na | Impact: Na | News: Na |
Analysts predictions
Full report
This Week
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Bullish | Opinions: 7 (4/2/1) |
Previous Week
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Bullish | Opinions: 1 (1/0/0) |
Two Weeks Ago
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Neutral | Opinions: Na |
Three Weeks Ago
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Neutral | Opinions: Na |
Analyzing the Most Important KO news

Consumer Staple Stocks See Reduced Short Bets: Coca-Cola Among Least Shorted


Morgan Stanley Hails Coca-Cola as a Top Beverage Stock with Bullish Price Targets


Coca-Cola Confident Amid Minimal Impact from Weight-Loss Drug Trends

Historical and forecast chart of The Coca-Cola stock
The chart below shows the historical price of The Coca-Cola stock and a prediction chart for the next month.
For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast,
and Weighted Average Best Forecast. Detailed values for the The Coca-Cola stock price can be found in the table below.
Long-term forecasts by years.
The Coca-Cola Company Analysts predictions review

Coca-Cola's stock shows resilience amidst macroeconomic challenges, supported by pricing power, robust brand recognition, and innovation in its beverage portfolio. Geographic expansion, healthier product offerings, and consistent cash flows position the company for long-term growth. However, concerns about slowing organic volume growth, foreign exchange headwinds, and rising competition from health-conscious brands present near-term risks. Coca-Cola's ability to balance pricing strategies and align with evolving consumer preferences will be crucial for sustaining margins and mitigating macroeconomic pressures. While bearish factors exist, the overall outlook remains cautiously optimistic based on its financial stability and shareholder-friendly initiatives.

Coca-Cola: Assessing Growth and Financial Resilience

Recent assessments of Coca-Cola highlight the company's strategic position in navigating macroeconomic challenges, supported by robust brand recognition and pricing power. The author notes that while inflationary pressures have impacted consumer discretionary spending, Coca-Cola's ability to implement price increases without significantly affecting volume sales underscores its defensible market position.
Long-term revenue growth appears sustainable, driven by diversification in product offerings and geographic expansion. The author's analysis suggests the innovation in Coca-Cola's beverage portfolio, including healthier options, positions the company well to capture evolving consumer preferences while maintaining sales momentum across emerging markets.
Financial and Valuation Strength
On the valuation front, the stock's current price-to-earnings ratio reflects a premium justified by its resilience and consistent cash flow generation. The author's insights also emphasize Coca-Cola's shareholder-friendly approach, characterized by attractive dividend payouts and share repurchases, which enhance investor returns, particularly in a low-growth economic environment.
Concerns about foreign exchange headwinds are noted but are mitigated by the company's active financial management strategies. Furthermore, Coca-Cola's ability to deliver strong operating margins despite external pressures showcases its efficiency in cost management and operational execution.

Coca-Cola's Resilience Amid Shifting Consumer Trends

The article highlights Coca-Cola's strategic adaptability in addressing the potential impact of shifting consumer health behaviors, particularly in light of the Ozempic effect. Coca-Cola's diversified portfolio of beverages, including low-calorie and zero-sugar options, bolsters its ability to mitigate potential demand changes and reinforces its market leadership in key segments.
Additionally, the company's strong global distribution network and brand loyalty serve as critical advantages during periods of consumer preference shifts. The author underscores how this infrastructure not only sustains operational efficiency but also shields the stock from prolonged volatility.
Key Business Drivers and Market Dynamics
Coca-Cola's focus on innovation and product reformulation, including expanding healthier beverage options, drives incremental sales and aligns with evolving health-conscious trends. This approach strengthens its competitive position and ensures it remains relevant in emerging markets where demand for wellness-oriented products is accelerating.
Furthermore, the author points to stable financials, including consistent operating margins and robust cash flows, as a cornerstone of Coca-Cola's resilience. These metrics reflect solid execution in cost management and pricing strategies, which support the company's ability to weather macroeconomic pressures.

Coca-Cola: Navigating Maturity Amid Growing Macro Challenges

Declining volume growth has emerged as a concern for Coca-Cola, reflecting challenges in generating meaningful organic expansion. This slowdown places pressure on the company’s ability to offset cost inflation and sustain its profit margins in the near term, presenting risks to shareholder returns.
Revenue diversification and innovation initiatives show promise, yet their pace pales against broader macroeconomic headwinds like rising interest rates and currency fluctuations. The ability to navigate these external pressures effectively will be crucial in safeguarding its competitive position in the beverage industry.
Strategic Efficiency and Market Dynamics
Persistent inflationary pressures continue to weigh heavily on Coca-Cola’s pricing strategy, with the potential to erode consumer demand. Balancing price increases while preserving brand loyalty will remain central to its near-term strategy against a challenging backdrop.
Competition from healthier beverage alternatives and sustainability-focused brands is intensifying, signaling potential risks to market share. Despite its scale advantage, Coca-Cola faces difficulty in aligning with shifting consumer preferences, which could further constrain growth.
The company's current valuation appears stretched relative to its historical averages, raising concerns about its ability to deliver strong risk-adjusted returns at current price levels. The author, Array, suggests this overvaluation could limit upside potential in the near-term, particularly given weaker earnings growth prospects.
Mounting cost pressures, stemming from inflation and supply chain disruptions, continue to weigh on profit margins. These macroeconomic headwinds are likely to constrain operational efficiencies and negatively impact near-term profitability.
Dividend Stability Versus Growth Outlook
The sustainability of Coca-Cola's dividend appears solid, supported by a strong cash flow position. However, the magnitude of future dividend growth may be tempered by slowing revenue expansion, which could fade its appeal for growth-focused investors.
Competition within the beverage industry, particularly from healthier alternatives, poses risks to market share retention. Coca-Cola's ability to innovate and align its product portfolio with evolving consumer preferences remains a critical factor in driving future demand.
While Coca-Cola's brand strength provides a significant moat, over-reliance on flagship products in saturated markets may hinder long-term growth. Geographic diversification and increased exposure to emerging markets are key levers to watch for sustained sales momentum.
Coca-Cola's robust performance, attributed to strong brand equity and diverse global operations, underscores its ability to outperform peers in the beverage industry. The author's analysis highlights that consumer loyalty and a strategic portfolio of products play crucial roles in driving sustained revenue growth, even amid economic uncertainties.
However, valuation concerns persist as Coca-Cola's shares trade at a premium compared to industry averages. According to the author, this elevated valuation may limit the upside potential if earnings growth slows or broader market dynamics shift unfavorably.
Strategic Factors Impacting KO
Operational efficiencies and pricing strategies have bolstered profitability, suggesting a strong near-term outlook for earnings. The article emphasizes that Coca-Cola's ability to pass on higher costs to consumers without significant demand erosion further strengthens its competitive advantage.
Macroeconomic headwinds, including inflationary pressures and currency fluctuations, present risks that could weigh on margins. The author's opinion that mitigating these challenges will be pivotal in maintaining shareholder confidence aligns with broader investor concerns.
Coca-Cola's expansive and reliable distribution network remains one of its strongest competitive advantages, allowing the company to capitalize on global demand and maintain consistent revenue streams. This infrastructure is a critical factor in sustaining its market leadership, especially amid macroeconomic volatility, as noted by the author.
Furthermore, the brand's ability to innovate within the beverage segment, including low-sugar and health-conscious product lines, is paving the way for organic growth. This strategy not only mitigates risks tied to evolving consumer preferences but also builds momentum for further market penetration.
Short-Term Catalysts for Stock Performance
The company's strong financial metrics, such as robust cash flow and sustainable dividend yields, continue to attract investors looking for long-term stability. These fundamentals position Coca-Cola as a reliable stock in times of fluctuating market sentiment, aligning with the author's bullish outlook.
Positive market sentiment for consumer staples and Coca-Cola's potential pricing power amid inflationary pressures are additional tailwinds for the stock. These factors could accelerate its near-term gains, reflecting the analyst’s expectation of a breakout.
Coca-Cola's strong revenue base and iconic brand presence position it as a leader in the consumer staples sector, providing unparalleled pricing power and resilience against economic headwinds. The author's analysis highlights the company's consistent ability to generate cash flow, reinforcing its appeal as a reliable investment for defensive portfolios.
Strategic Growth and Market Positioning
Ongoing investments in product innovation and geographic expansion further underscore Coca-Cola's ability to drive sustained sales growth. The author suggests these initiatives could enhance shareholder value by protecting market share and unlocking long-term growth opportunities.
Strong dividend performance remains a central pillar of Coca-Cola's attractiveness, supported by its robust financial health and predictable earnings trajectory. The steady dividend increases, coupled with a sustainable payout ratio, make KO a top choice for income-focused investors.
Coca-Cola's diversified global market presence positions it strongly against tariff-related uncertainty. By leveraging an extensive geographic footprint and robust supply chain adaptability, the company mitigates regional economic fluctuations better than PepsiCo. According to the author, this operational flexibility enhances Coca-Cola's ability to absorb cost impacts from shifting global trade policies.
Strategic Pricing and Brand Resilience
The company's pricing power, supported by its dominant brand equity, serves as a key lever for maintaining profitability amidst cost inflation. The author highlights that Coca-Cola's ability to balance premium pricing and consumer affordability ensures stable demand, even in markets experiencing economic pressure.
Additionally, Coca-Cola's innovative investment in non-carbonated beverages addresses evolving consumer preferences, diversifying revenue streams. This strategic pivot not only lowers dependence on traditional soda sales but also positions the company for long-term growth amidst changing market dynamics.
Structural challenges in Coca-Cola's core business model, such as shifting consumer preferences toward healthier beverage alternatives and away from carbonated drinks, continue to constrain its growth outlook. The author argues that while the company is addressing this trend with product diversification, its transition has yet to yield significant revenue expansion.
The pricing power demonstrated in recent quarters, through strategic price increases, has been a notable strength. However, the author asserts that such gains may soften amid potential macroeconomic pressures, such as inflationary headwinds and reduced consumer spending.
Portfolio Stability but Growth Constraints
Dividend reliability remains a cornerstone of Coca-Cola’s investment appeal, particularly for defensive investors. Despite this, the author points out that limited earnings growth may cap total shareholder returns, making the stock less attractive for growth-oriented investors.
The company’s strong brand equity and global market presence continue to act as defensive moats. Nonetheless, the article suggests that these advantages are unlikely to drive meaningful upside in the near term given the stock's already elevated valuation and modest growth observations.
The company is well-positioned to benefit from a favorable macro environment, including global economic recovery and resilient consumer spending in the beverage sector. These trends support stable revenue growth, but their direct impact on bottom-line profitability hinges on Coca-Cola's execution of cost-controls and pricing strategies.
Valuation Concerns Amid a Positive Outlook
High market valuations appear to temper the otherwise strong fundamentals of Coca-Cola. The author emphasizes that current valuation multiples may leave limited upside potential, suggesting cautious optimism for long-term investors awaiting a more attractive entry point.
Additionally, the global push for healthier lifestyles and regulatory scrutiny surrounding sugar consumption pose potential headwinds. While Coca-Cola's diversification into low- and no-calorie products is promising, the scale and pace of this transformation will determine its effectiveness in mitigating these risks.
The financial stability of The Coca-Cola Company is supported by its consistently strong cash flow generation, which underpins both its dividend policy and reinvestment in growth opportunities. This core strength enables Coca-Cola to sustain investor confidence even during economic uncertainty, reflecting the company's resilience in the beverage sector.
Emerging market performance has been highlighted as a critical factor influencing future growth, with rising consumer demand driving potential revenue expansion. However, macroeconomic challenges such as currency fluctuations and inflation in pivotal regions may temper the pace of this growth, necessitating close monitoring by investors.
Strategic Positioning and Market Dynamics
Pricing power and brand equity remain key advantages for Coca-Cola, allowing the company to mitigate cost pressures and protect margins amid global inflationary trends. These strengths reinforce its positioning against competitors, fortifying long-term profitability.
On the other hand, the author underlines concerns about increasing competition in the non-alcoholic beverage market, particularly from health-conscious alternatives. While this presents a risk to certain segments, Coca-Cola’s investments in product innovation and diversification provide a counterbalance that could shield market share retention.
Finally, recent share price performance and valuation signals indicate that investor sentiment towards Coca-Cola is cautious. Valuation concerns may place limits on near-term upside potential, yet the stock's defensive qualities continue to make it a reliable option for risk-averse portfolios.
Coca-Cola's robust brand equity and global distribution network continue to serve as critical pillars of its sustained profitability. The author emphasizes the unmatched pricing power and resilient consumer demand for its flagship products, which mitigates risks from inflationary pressures and economic downturns.
Key Fundamental Drivers Supporting Share Performance
The company's ongoing strategic shift toward healthier beverage options and premium offerings highlights its adaptability in aligning with evolving consumer preferences, a move likely to broaden its customer base. The author also notes Coca-Cola's focus on operational efficiency and cost controls, which bolster bottom-line growth and improve its capacity to offset macroeconomic headwinds.
Dividend reliability remains a core attraction for investors, with the company's history of consistent payouts considered a cornerstone of its shareholder value proposition. This factor not only supports near-term investor confidence but also solidifies its position as a compelling option for income-focused portfolios.
Comprehensive Analysis of The Coca-Cola (KO) Stock Market Performance
Our multifaceted analysis of The Coca-Cola's stock market is grounded in the company's key news stories, insights from reputable analysts, as well as mathematical and technical evaluations. Taking into account assessments from each of these aspects in real-time helps us address the most crucial questions for investors in the most objective way possible:
- When should I take profit in The Coca-Cola stock?
- When should I record a loss on The Coca-Cola stock?
- What are analysts' forecasts for The Coca-Cola stock?
- What is the future of The Coca-Cola stock?
We forecast The Coca-Cola stock performance using neural networks based on historical data on The Coca-Cola stocks.
The Coca-Cola Company is an American food company, the world’s largest manufacturer and supplier of concentrates, syrups and soft drinks. The most famous product of the company is the Coca-Cola drink. The company owns 5 of the world’s 6 best-selling soft drink brands – Coca-Cola, Diet Coke, Fanta, Schweppes and Sprite.
The Coca-Cola Company News influencing stock rates

As of now, Panda has combed through 4 news items directly related to KO from the last 30 days. Out of these, 1 clearly showcase a bullish trend, while 1 display bearish tendencies, and 2 events are neutral.
The strength of the bullish trend outpaces the bearish sentiments by 1.29 times, indicating that the news backdrop is positively influencing the company’s stock price in the current outlook.
The news analyzed fell within the period from Jun 03, 2025, to Jun 14, 2025.
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The Coca-Cola daily forecast for a month
Date | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jun 23 | 70.63 | 69.72 | 71.32 | 2.29 |
Jun 24 | 70.95 | 70.31 | 72.07 | 2.50 |
Jun 25 | 70.33 | 69.67 | 71.06 | 2.00 |
Jun 26 | 69.01 | 68.73 | 69.65 | 1.35 |
Jun 27 | 69.05 | 68.23 | 69.61 | 2.02 |
Jun 28 | 70.08 | 69.63 | 70.91 | 1.83 |
Jun 29 | 70.53 | 69.43 | 70.91 | 2.13 |
Jun 30 | 69.91 | 69.23 | 70.75 | 2.20 |
Jul 01 | 70.12 | 69.04 | 70.78 | 2.52 |
Jul 02 | 69.36 | 69.06 | 70.00 | 1.37 |
Jul 03 | 69.13 | 68.12 | 70.05 | 2.84 |
Jul 04 | 68.52 | 67.94 | 69.38 | 2.12 |
Jul 05 | 67.97 | 66.92 | 68.81 | 2.82 |
Jul 06 | 68.09 | 67.40 | 68.80 | 2.08 |
Jul 07 | 68.23 | 67.33 | 69.06 | 2.57 |
Jul 08 | 69.01 | 68.10 | 69.92 | 2.68 |
Jul 09 | 69.92 | 68.93 | 70.23 | 1.89 |
Jul 10 | 69.37 | 68.71 | 70.11 | 2.04 |
Jul 11 | 69.83 | 69.40 | 70.26 | 1.25 |
Jul 12 | 70.46 | 69.47 | 71.35 | 2.70 |
Jul 13 | 70.11 | 69.53 | 70.82 | 1.86 |
Jul 14 | 68.91 | 67.85 | 69.60 | 2.58 |
Jul 15 | 69.77 | 68.67 | 70.77 | 3.07 |
Jul 16 | 69.78 | 68.89 | 70.72 | 2.65 |
Jul 17 | 70.61 | 70.30 | 71.28 | 1.41 |
Jul 18 | 70.52 | 69.96 | 71.51 | 2.22 |
Jul 19 | 69.63 | 69.20 | 70.25 | 1.51 |
Jul 20 | 69.29 | 68.25 | 70.16 | 2.80 |
Jul 21 | 68.05 | 67.64 | 69.07 | 2.11 |
Jul 22 | 68.47 | 68.05 | 69.42 | 2.01 |
The Coca-Cola Daily Price Targets
The Coca-Cola Stock Forecast 06-23-2025.
Forecast target price for 06-23-2025: $70.63.
Positive dynamics for The Coca-Cola shares will prevail with possible volatility of 2.238%.
Pessimistic target level: 69.72
Optimistic target level: 71.32
The Coca-Cola Stock Forecast 06-24-2025.
Forecast target price for 06-24-2025: $70.95.
Positive dynamics for The Coca-Cola shares will prevail with possible volatility of 2.442%.
Pessimistic target level: 70.31
Optimistic target level: 72.07
The Coca-Cola Stock Forecast 06-25-2025.
Forecast target price for 06-25-2025: $70.33.
Negative dynamics for The Coca-Cola shares will prevail with possible volatility of 1.960%.
Pessimistic target level: 69.67
Optimistic target level: 71.06
The Coca-Cola Stock Forecast 06-26-2025.
Forecast target price for 06-26-2025: $69.01.
Negative dynamics for The Coca-Cola shares will prevail with possible volatility of 1.328%.
Pessimistic target level: 68.73
Optimistic target level: 69.65
The Coca-Cola Stock Forecast 06-27-2025.
Forecast target price for 06-27-2025: $69.05.
Positive dynamics for The Coca-Cola shares will prevail with possible volatility of 1.984%.
Pessimistic target level: 68.23
Optimistic target level: 69.61
The Coca-Cola Stock Forecast 06-28-2025.
Forecast target price for 06-28-2025: $70.08.
Positive dynamics for The Coca-Cola shares will prevail with possible volatility of 1.799%.
Pessimistic target level: 69.63
Optimistic target level: 70.91
KO (KO) Monthly Stock Prediction for 2025
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jul. | 76.55 | 73.79 | 79.06 | 6.66 |
Aug. | 77.35 | 75.92 | 79.14 | 4.07 |
Sep. | 75.06 | 71.87 | 78.60 | 8.56 |
Oct. | 75.54 | 73.36 | 77.29 | 5.08 |
Nov. | 69.49 | 66.60 | 72.61 | 8.27 |
Dec. | 67.55 | 66.31 | 69.87 | 5.10 |
The Coca-Cola forecast for this year
The Coca-Cola Stock Prediction for Jul 2025
An uptrend is forecast for this month with an optimal target price of $76.5504. Pessimistic: $73.79. Optimistic: $79.06
The Coca-Cola Stock Prediction for Aug 2025
An uptrend is forecast for this month with an optimal target price of $77.3465. Pessimistic: $75.92. Optimistic: $79.14
The Coca-Cola Stock Prediction for Sep 2025
An downtrend is forecast for this month with an optimal target price of $75.0571. Pessimistic: $71.87. Optimistic: $78.60
The Coca-Cola Stock Prediction for Oct 2025
An uptrend is forecast for this month with an optimal target price of $75.5374. Pessimistic: $73.36. Optimistic: $77.29
The Coca-Cola Stock Prediction for Nov 2025
An downtrend is forecast for this month with an optimal target price of $69.4944. Pessimistic: $66.60. Optimistic: $72.61
The Coca-Cola Stock Prediction for Dec 2025
An downtrend is forecast for this month with an optimal target price of $67.5486. Pessimistic: $66.31. Optimistic: $69.87
The Coca-Cola (KO) Monthly Stock Prediction for 2026
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 67.60 | 66.52 | 69.55 | 4.35 |
Feb | 69.98 | 67.85 | 72.73 | 6.70 |
Mar | 71.49 | 68.69 | 75.73 | 9.29 |
Apr | 66.12 | 62.31 | 69.56 | 10.42 |
May | 61.62 | 57.87 | 65.47 | 11.60 |
Jun | 62.26 | 59.12 | 65.80 | 10.14 |
Jul | 61.22 | 57.64 | 64.06 | 10.02 |
Aug | 60.68 | 58.74 | 62.47 | 5.98 |
Sep | 65.29 | 62.26 | 68.21 | 8.73 |
Oct | 66.65 | 64.03 | 68.14 | 6.03 |
Nov | 70.22 | 68.48 | 73.53 | 6.88 |
Dec | 74.83 | 72.85 | 78.42 | 7.10 |
The Coca-Cola (KO) Monthly Stock Prediction for 2027
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 72.97 | 69.76 | 74.66 | 6.57 |
Feb | 75.19 | 70.62 | 78.02 | 9.48 |
Mar | 74.29 | 71.91 | 76.19 | 5.62 |
Apr | 73.63 | 69.45 | 77.23 | 10.07 |
May | 70.63 | 66.50 | 73.34 | 9.32 |
Jun | 74.41 | 70.96 | 78.82 | 9.97 |
Jul | 74.71 | 71.66 | 76.50 | 6.33 |
Aug | 79.13 | 76.67 | 82.30 | 6.85 |
Sep | 83.76 | 80.61 | 88.71 | 9.14 |
Oct | 85.50 | 83.58 | 88.64 | 5.71 |
Nov | 87.62 | 86.08 | 90.28 | 4.66 |
Dec | 88.88 | 83.41 | 91.44 | 8.79 |
The Coca-Cola information and performance
ONE COCA COLA PLAZA, ATLANTA, GA, US
Market capitalization of the The Coca-Cola Company is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of KO shares in the company outstanding by the market price of one share.
EBITDA of The Coca-Cola is earnings before interest, income tax and depreciation of assets.
P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit
Price/earnings to growth
Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.
Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.
EPS shows how much of the net profit is accounted for by the common share.
Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.
Forward P/E uses projections of future earnings instead of final numbers.
Enterprise Value (EV) /Revenue
The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).
Number of issued ordinary shares
Number of freely tradable shares
Shares Short Prior Month - the number of shares in short positions in the last month.
The Coca-Cola (KO) stock dividend
The Coca-Cola last paid dividends on 06/13/2025. The next scheduled payment will be on 07/01/2025. The amount of dividends is $1.965 per share. If the date of the next dividend payment has not been updated, it means that the issuer has not yet announced the exact payment. As soon as information becomes available, we will immediately update the data. Bookmark our portal to stay updated.
Last Split Date: 01/01/1970
Splitting of shares is an increase in the number of securities of the issuing company circulating on the market due to a decrease in their value at constant capitalization.
For example, a 5: 1 ratio means that the value of one share will decrease 5 times, the total amount will increase 5 times. It is important to understand that this procedure does not change the capitalization of the company, as well as the total value of assets held in private hands.
FAQ (Frequently Asked Questions about The Coca-Cola Stock)
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Related stocks from Consumer defensive sector
All forecast data on the site are provided for informational purposes of using neural forecasting tools in the financial market and are not a call to action and, moreover, are not trading signals. When using the forecast data, the investor assumes all financial risks. The pandaforecast.com portal is not responsible for the loss of your money in the stock market as a result of using the information contained on the site.