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Prudential Financial, Inc. (PRU) Stock Forecast for 2025, 2026, 2027. Pru Prediction. Sell or Buy?
Updated: July 20, 2025 (07:41)
Sector: FinancialThe share price of Prudential Financial, Inc. (PRU) now
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Analyzing the Most Important PRU news

Prudential PGIM Reshapes Investment Strategy With $1 Trillion Credit Platform


Prudential Financial Confirms $1.35 Quarterly Dividend, Offering 5.3% Yield


Prudential Forecasts 5%-8% EPS Growth Despite Immediate Challenges

Historical and forecast chart of Prudential Financial stock
The chart below shows the historical price of Prudential Financial stock and a prediction chart for the next month.
For convenience, prices are divided by color. Forecast prices include: Optimistic Forecast, Pessimistic Forecast,
and Weighted Average Best Forecast. Detailed values for the Prudential Financial stock price can be found in the table below.
Long-term forecasts by years.
Prudential Financial, Inc. Analysts predictions review

Prudential Financial exhibits resilience through its diversified business model, consistent cash flow generation, and attractive shareholder returns strategy. Its valuation metrics suggest the stock is undervalued relative to peers, presenting potential for price appreciation over the long term. However, macroeconomic headwinds, including interest rate volatility and regulatory challenges, pose potential risks to near-term performance. Strategic initiatives to enhance efficiency and expand into growth markets could mitigate these issues if executed effectively. Additionally, a strong dividend yield supports its appeal for income-focused investors amidst market volatility.

Prudential Financial: A Compelling Blend of Resilience and Cash Flow Strength

Prudential showcases a strong foundation of stability, driven by its diversified business model and consistent operational performance. This resilience helps shield the company’s revenue streams from market volatility, making it an attractive option for investors seeking dependable long-term returns.
The company's valuation metrics suggest an undervalued stock relative to its industry peers. The current multiple, backed by robust fundamentals, indicates potential for price appreciation as the market begins to recognize its intrinsic value.
Cash Flow as a Decisive Factor
Strong cash flow generation has positioned Prudential to support its shareholder returns strategy. The combination of dividend payouts and buybacks reinforces investor confidence while maintaining financial flexibility for strategic investments.
Risks related to macroeconomic factors, such as interest rate fluctuations, remain a critical consideration. However, Prudential’s proactive risk management and capital allocation strategies help to mitigate these challenges, supporting a favorable risk-reward profile.

Evaluating Prudential Financial: A Strategic Pair Trade Opportunity

Prudential Financial's recent performance reflects a mix of opportunities and pressures, with key factors likely to affect its near-term stock trajectory. The company's core revenue streams, driven by insurance and investment management operations, indicate stable underlying fundamentals. However, macroeconomic headwinds, such as rising interest rates and market volatility, may temper growth and create a challenging operating environment.
Market Positioning and Strategic Opportunities
Prudential's valuation metrics suggest the potential for undervaluation relative to its peers, offering an attractive starting point for investors. According to the author, this creates an opportunity for a pair trade strategy, leveraging Prudential against other financial sector stocks to capitalize on valuation disparities. Additionally, the company’s focus on enhancing operational efficiency and strategic diversification may bolster its resilience in navigating uncertain market conditions. While promising, success in this area will largely depend on management execution and broader economic recovery.
The article also highlights the risks Prudential faces from global economic challenges, regulatory changes, and exposure to high-yield credit markets. These factors could constrain near-term stock appreciation if market conditions deteriorate further. Nonetheless, the longer-term outlook remains cautiously optimistic if the company maintains disciplined financial management and aligns its strategy with emerging market trends.

Turning Challenges Into Opportunities: Prudential’s Long-Term Value Proposition

The analysis highlights Prudential’s recent headwinds, specifically macroeconomic pressures and regulatory challenges, as key factors influencing the stock’s performance. These conditions have constrained short-term growth prospects, but the company’s robust capital position suggests resilience, minimizing downside risks.
A critical factor is management’s strategic initiatives, such as cost-cutting measures and expansion into higher-growth markets. These efforts could deliver long-term operational efficiencies and enhance earning potential if effectively executed, underscoring the company’s adaptability.
Market Dynamics and Stock Valuation
The article also emphasizes Prudential’s valuation, which appears attractive relative to peers given its current trading levels. This discount reflects investor sentiment shaped by near-term uncertainties, but it could signal upside potential for patient investors as macroeconomic conditions normalize.
Lastly, Prudential’s impressive dividend yield is a significant highlight, providing income-seeking investors with a compelling reason to hold the stock. In an environment of elevated market volatility, this dividend stability further reinforces the stock’s appeal as a long-term investment opportunity.
Prudential Financial (PRU) is positioned as a compelling investment due to its robust 5% dividend yield, which offers investors an attractive income stream in the current volatile market environment. This yield, paired with Prudential's consistent dividend history, heightens its appeal to income-oriented investors, signaling stability amidst sector uncertainty.
Analyzing Prudential's Resilience and Growth Potential
The company's diversified revenue model, spanning insurance, asset management, and retirement services, provides a buffer against sector-specific challenges. This diversification reduces dependency on any single income source, positioning the company well to endure economic slowdown risks.
Additionally, Prudential's strong balance sheet and disciplined capital management reflect prudent risk controls, which may leave the company well-prepared to navigate interest rate shifts and economic headwinds. This financial resilience enhances confidence among long-term investors, bolstering its stock attractiveness.
The macroeconomic environment, particularly rising interest rates, continues to be a tailwind for the insurer's investment portfolio. Higher yields on fixed-income investments could translate into improved profitability, given its significant exposure to these instruments in its investment mix.
The stock's valuation, as indicated by its price-to-earnings (P/E) ratio, currently trades at a discount relative to its historical average and peers. The discount suggests potential upside for long-term investors who recognize the stock's intrinsic value and its high income-generating potential.
Prudential Financial's recent performance has been supported by its strong diversification across insurance, asset management, and retirement segments. The company's strategic positioning in these varied revenue streams reduces dependency on a single market cycle, ensuring more resilience during macroeconomic volatility. The author emphasizes that this operational model could stabilize earnings, which is a critical factor for long-term investor confidence.
Another key point involves Prudential's focus on expense management and operational efficiency. Cost-cutting measures and digital transformation initiatives have not only optimized processes but also enhanced profitability margins. This proactive approach is expected to provide tailwinds to the company's stock price, particularly as markets grow more sensitive to lean operating models in the financial sector.
Capital Allocation and Market Opportunities
The company’s disciplined capital allocation policy, including share buybacks and dividends, remains a cornerstone of investor appeal. This strategy underlines management's commitment to shareholder value and serves as a buffer against broader industry headwinds. The author suggests that this dynamic could maintain positive investor sentiment, even during uncertain market periods.
Lastly, Prudential's exposure to emerging markets and growth opportunities in Asia were identified as a critical growth driver. The potential to expand its footprint in less saturated markets positions the company favorably for long-term revenue scalability. However, this also introduces certain geopolitical and currency risks, which are factors that need monitoring.
Prudential Financial's evolving business mix highlights a robust diversification strategy, which positions the company well to mitigate risks and capture growth across its core insurance, retirement, and investment management segments. This structural shift suggests improved operational resilience, which could enhance long-term shareholder returns, as noted by the author.
Improved cost efficiency, driven by strategic expense management, stands out as a key factor in boosting Prudential Financial's profitability. A leaner cost base is likely to expand operating margins, providing a cushion against macroeconomic headwinds.
Significance of Prudential's Capital Allocation Strategy
The company's disciplined approach to capital allocation, including stock buybacks and dividend growth, underscores management’s confidence in future cash flow generation. This shareholder-friendly stance is likely to attract income-focused investors while supporting valuation in the near term.
Favorable macroeconomic tailwinds, such as rising interest rates, are another critical lever for Prudential's earnings recovery. Higher rates improve the investment yield on the company’s significant bond portfolio, which strengthens its core earnings trajectory and enhances its appeal relative to peers.
Prudential Financial's fourth-quarter results reflect ongoing challenges, with weak growth in its core insurance business weighing on its overall performance. The company's reduced premium volumes and narrowing profit margins raise concerns about its ability to sustain revenue growth in the near term.
Key Factors Influencing Prudential's Stock Performance
The asset management division has also struggled, with declining assets under management (AUM) due to market downturns and weaker fund inflows. This decline pressures fee income, a significant driver of earnings stability, further impacting investor confidence.
However, the firm’s strong capital position and consistent focus on cost efficiency continue to serve as mitigating factors. These strengths provide some downside protection, particularly in the event of further macroeconomic headwinds.
Finally, volatile macroeconomic conditions and interest rate uncertainty remain critical external pressures on Prudential's outlook. While higher rates could eventually benefit the company's investment portfolio, short-term volatility makes the path to improved profitability unclear.
Prudential Financial's current valuation reflects a maturing phase in its growth cycle, with minimal upside potential in the near term. The company's earnings outlook is constrained as external headwinds, including rising interest rate volatility and stagnant premium growth, could pressure future financial performance. The author correctly identifies these challenges as limiting near-term stock price appreciation.
Strategic Positioning and Market Headwinds
While Prudential's strong dividend yield remains an attractive feature for income-focused investors, its sustainability may face scrutiny if macroeconomic pressures restrict free cash flow. Moreover, regulatory frameworks governing the insurance and financial services sector continue to evolve, potentially increasing compliance costs and impacting profitability. The author highlights these dynamics as critical factors constraining investor confidence in the current market environment.
Lastly, competitive pressures within the insurance industry are intensifying, with emerging players leveraging technology to cater to demands for more personalized and cost-effective solutions. This shift may erode Prudential's market share unless proactive strategies are implemented, aligning their operations with evolving consumer preferences. The author's emphasis on these competitive risks complements their broader argument against short-term investment in PRU stock.
Prudential Financial's near-term growth appears constrained due to a challenging macroeconomic environment. Weakness in global markets and persistent volatility in interest rates are likely to hinder the company's ability to deliver robust earnings growth. The author notes that these headwinds could limit the upside potential of PRU stock.
Operational Efficiency and Dividend Sustainability
The article also highlights Prudential's operational efficiency, emphasizing its disciplined cost management and well-diversified business model as key strengths. While these factors provide stability and support the company's ability to sustain its dividend payouts, they may not be sufficient catalysts for significant share price appreciation in the absence of stronger revenue growth.
Additionally, Prudential's exposure to the insurance and retirement sectors raises concerns amidst rising competition and slower premium growth. These structural challenges could further suppress the company's valuation multiples, especially if earnings miss expectations in Q3 2024.
Overall, while Prudential Financial demonstrates sound financial management, limited growth drivers suggest investors should temper their expectations for a meaningful upside in the near term.
Prudential Financial's 4.2% dividend yield establishes its position as a reliable income-generating investment, particularly appealing to dividend-focused investors in market environments where income growth remains a concern. The sustainability of the dividend is backed by a stable payout ratio and consistent cash flow management that reflects the company's fiscal discipline.
Key Performance Drivers
Expansion in Prudential's insurance segment demonstrates effective portfolio diversification and operational resilience. As demand for life insurance and specialized products like variable annuities remains robust, this development adds a growth catalyst for long-term investors.
The growth in retirement products aligns with broader demographic trends, particularly the rising demand among aging U.S. and global populations. Prudential's ability to capture this demand reinforces its competitive positioning and enhances its revenue diversification.
Macroeconomic factors, including favorable interest rates, further solidify Prudential's prospects. Higher rates typically translate into improved investment income on the company's bond-heavy investment portfolio, creating a tailwind for earnings.
Prudential Financial's robust H1 2024 earnings solidify its appeal as a reliable income-generating asset for investors. The company showcases a strong focus on profitability, driven by effective cost management and favorable developments in its core insurance and investment operations. This sustained performance is likely to bolster investor confidence in PRU’s dividend-paying capacity.
Key Factors Supporting Prudential’s Stock Performance
Management's strategic emphasis on operational efficiency is underscored by effective expense controls, leading to enhanced margins in a competitive industry. Analyst consensus aligns with the view that these cost-reduction measures could support stable earnings growth, positively impacting the stock’s valuation trajectory.
Economic tailwinds, including rising interest rates, provide significant support to Prudential's investment portfolio yield. As a life insurance company, PRU benefits from a favorable interest rate environment, which enhances its ability to meet liabilities while improving returns, a key factor for income-minded investors.
Strong capital adequacy and consistent dividend payouts highlight Prudential’s financial resilience and shareholder alignment. The firm's commitment to distributing capital supports income-oriented investor sentiment, reinforcing PRU as a dependable long-term holding despite broader market volatility.
Comprehensive Analysis of Prudential Financial (PRU) Stock Market Performance
Our multifaceted analysis of Prudential Financial's stock market is grounded in the company's key news stories, insights from reputable analysts, as well as mathematical and technical evaluations. Taking into account assessments from each of these aspects in real-time helps us address the most crucial questions for investors in the most objective way possible:
- When should I take profit in Prudential Financial stock?
- When should I record a loss on Prudential Financial stock?
- What are analysts' forecasts for Prudential Financial stock?
- What is the future of Prudential Financial stock?
We forecast Prudential Financial stock performance using neural networks based on historical data on Prudential Financial stocks.
Prudential Financial, Inc. (NYSE: PRU) is a leading American financial services company based in Newark, New Jersey. Established in 1875, Prudential offers a diverse range of products including life insurance, annuities, retirement planning, and investment management services.
With total assets exceeding $940 billion and a strong presence in North America, Europe, and Asia, Prudential is well-positioned in the financial market. The company’s robust financial health is reflected in its competitive dividend yield of 4.02% and a P/E ratio of 11.50. This makes Prudential a potentially attractive option for investors seeking stability and income through dividends.
Prudential Financial, Inc. News influencing stock rates

As of now, Panda has combed through 1 news items directly related to PRU from the last 30 days. Out of these, 0 clearly showcase a bullish trend, while 0 display bearish tendencies, and 1 events are neutral.
The strength of the bearish trend is roughly equivalent to the bullish sentiment, indicating a certain current stability in stock prices when based on news background analysis.
The news analyzed fell within the period from Jun 24, 2025, to Jun 24, 2025.
Prudential Financial Surpasses Q1 Expectations With $1.52T Assets Under Management


Prudential Financial Reports Q1 Non-GAAP EPS of $3.29, Surpassing Expectations


Prudential Financial Announces $1B Bond Redemption Ahead of Schedule


Prudential's PGIM Hits $1.39T AUM Milestone in Q1

Insurance Sector: Stable Amid Economic Uncertainty


Investors Eye Dividends as Inflation Fuels Market Volatility


Inflation Surges Higher Than Expected, Pressuring Markets


Prudential Financial Slides for Ninth Straight Day Amid Persistent Sell-Off


Financial Sector Reports Strong Q4 Earnings Performance


Prudential Financial Extends Losing Streak to Seven Sessions


Prudential Financial daily forecast for a month
Date | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jul 22 | 103.69 | 102.88 | 104.26 | 1.35 |
Jul 23 | 104.14 | 103.46 | 104.92 | 1.41 |
Jul 24 | 103.81 | 103.26 | 104.14 | 0.86 |
Jul 25 | 104.17 | 103.40 | 104.70 | 1.26 |
Jul 26 | 104.21 | 103.77 | 105.02 | 1.20 |
Jul 27 | 104.95 | 104.46 | 105.79 | 1.28 |
Jul 28 | 105.34 | 104.54 | 106.01 | 1.41 |
Jul 29 | 105.87 | 105.06 | 106.68 | 1.54 |
Jul 30 | 106.07 | 105.39 | 106.69 | 1.24 |
Jul 31 | 106.35 | 106.05 | 106.98 | 0.88 |
Aug 01 | 105.96 | 105.64 | 106.23 | 0.55 |
Aug 02 | 106.13 | 105.92 | 106.96 | 0.98 |
Aug 03 | 106.92 | 106.08 | 107.55 | 1.38 |
Aug 04 | 106.69 | 106.22 | 107.37 | 1.09 |
Aug 05 | 106.17 | 105.62 | 106.72 | 1.05 |
Aug 06 | 107.11 | 106.35 | 107.50 | 1.08 |
Aug 07 | 107.65 | 107.05 | 108.48 | 1.34 |
Aug 08 | 107.97 | 107.60 | 108.82 | 1.13 |
Aug 09 | 108.20 | 107.95 | 108.80 | 0.79 |
Aug 10 | 107.43 | 106.61 | 107.92 | 1.23 |
Aug 11 | 106.95 | 106.09 | 107.62 | 1.44 |
Aug 12 | 106.88 | 106.16 | 107.60 | 1.36 |
Aug 13 | 107.50 | 106.81 | 108.32 | 1.41 |
Aug 14 | 106.99 | 106.46 | 107.40 | 0.88 |
Aug 15 | 107.19 | 106.77 | 107.55 | 0.73 |
Aug 16 | 108.09 | 107.79 | 108.46 | 0.62 |
Aug 17 | 107.58 | 107.27 | 107.82 | 0.51 |
Aug 18 | 107.12 | 106.72 | 107.53 | 0.75 |
Aug 19 | 106.84 | 106.29 | 107.10 | 0.76 |
Aug 20 | 106.46 | 106.07 | 106.92 | 0.80 |
Prudential Financial Daily Price Targets
Prudential Financial Stock Forecast 07-22-2025.
Forecast target price for 07-22-2025: $103.69.
Positive dynamics for Prudential Financial shares will prevail with possible volatility of 1.332%.
Pessimistic target level: 102.88
Optimistic target level: 104.26
Prudential Financial Stock Forecast 07-23-2025.
Forecast target price for 07-23-2025: $104.14.
Positive dynamics for Prudential Financial shares will prevail with possible volatility of 1.390%.
Pessimistic target level: 103.46
Optimistic target level: 104.92
Prudential Financial Stock Forecast 07-24-2025.
Forecast target price for 07-24-2025: $103.81.
Negative dynamics for Prudential Financial shares will prevail with possible volatility of 0.848%.
Pessimistic target level: 103.26
Optimistic target level: 104.14
Prudential Financial Stock Forecast 07-25-2025.
Forecast target price for 07-25-2025: $104.17.
Positive dynamics for Prudential Financial shares will prevail with possible volatility of 1.244%.
Pessimistic target level: 103.40
Optimistic target level: 104.70
Prudential Financial Stock Forecast 07-26-2025.
Forecast target price for 07-26-2025: $104.21.
Positive dynamics for Prudential Financial shares will prevail with possible volatility of 1.190%.
Pessimistic target level: 103.77
Optimistic target level: 105.02
Prudential Financial Stock Forecast 07-27-2025.
Forecast target price for 07-27-2025: $104.95.
Positive dynamics for Prudential Financial shares will prevail with possible volatility of 1.260%.
Pessimistic target level: 104.46
Optimistic target level: 105.79
PRU (PRU) Monthly Stock Prediction for 2025
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jul. | 108.46 | 104.18 | 110.52 | 5.74 |
Aug. | 106.94 | 105.18 | 108.28 | 2.86 |
Sep. | 105.55 | 104.39 | 108.93 | 4.17 |
Oct. | 103.65 | 101.58 | 107.02 | 5.08 |
Nov. | 99.30 | 97.11 | 102.73 | 5.46 |
Dec. | 99.05 | 96.87 | 100.74 | 3.84 |
Prudential Financial forecast for this year
Prudential Financial Stock Prediction for Jul 2025
An uptrend is forecast for this month with an optimal target price of $108.461. Pessimistic: $104.18. Optimistic: $110.52
Prudential Financial Stock Prediction for Aug 2025
An downtrend is forecast for this month with an optimal target price of $106.943. Pessimistic: $105.18. Optimistic: $108.28
Prudential Financial Stock Prediction for Sep 2025
An downtrend is forecast for this month with an optimal target price of $105.552. Pessimistic: $104.39. Optimistic: $108.93
Prudential Financial Stock Prediction for Oct 2025
An downtrend is forecast for this month with an optimal target price of $103.653. Pessimistic: $101.58. Optimistic: $107.02
Prudential Financial Stock Prediction for Nov 2025
An downtrend is forecast for this month with an optimal target price of $99.2991. Pessimistic: $97.11. Optimistic: $102.73
Prudential Financial Stock Prediction for Dec 2025
An downtrend is forecast for this month with an optimal target price of $99.0508. Pessimistic: $96.87. Optimistic: $100.74
Prudential Financial (PRU) Monthly Stock Prediction for 2026
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 101.28 | 99.86 | 103.00 | 3.05 |
Feb | 98.75 | 95.79 | 101.81 | 5.92 |
Mar | 99.09 | 96.17 | 102.96 | 6.59 |
Apr | 102.56 | 99.28 | 106.10 | 6.43 |
May | 104.00 | 101.24 | 107.43 | 5.76 |
Jun | 98.90 | 97.22 | 101.72 | 4.42 |
Jul | 102.96 | 99.10 | 106.97 | 7.36 |
Aug | 103.57 | 101.55 | 106.42 | 4.57 |
Sep | 105.28 | 104.02 | 109.18 | 4.73 |
Oct | 109.07 | 107.44 | 112.07 | 4.14 |
Nov | 109.02 | 106.78 | 111.58 | 4.30 |
Dec | 108.86 | 106.08 | 111.30 | 4.69 |
Prudential Financial (PRU) Monthly Stock Prediction for 2027
Month | Target | Pes. | Opt. | Vol., % |
---|---|---|---|---|
Jan | 111.63 | 107.39 | 115.32 | 6.87 |
Feb | 111.30 | 109.29 | 114.41 | 4.47 |
Mar | 107.07 | 104.93 | 111.03 | 5.50 |
Apr | 106.85 | 102.95 | 110.22 | 6.59 |
May | 105.73 | 102.56 | 108.27 | 5.27 |
Jun | 107.48 | 104.09 | 111.08 | 6.29 |
Jul | 106.83 | 105.34 | 110.73 | 4.87 |
Aug | 110.73 | 108.18 | 114.33 | 5.37 |
Sep | 107.96 | 105.48 | 110.01 | 4.12 |
Oct | 108.99 | 106.81 | 110.73 | 3.54 |
Nov | 111.06 | 107.28 | 112.56 | 4.69 |
Dec | 109.56 | 106.87 | 112.41 | 4.92 |
Prudential Financial information and performance
751 BROAD ST, NEWARK, NJ, US
Market capitalization of the Prudential Financial, Inc. is the total market value of all issued shares of a company. It is calculated by the formula multiplying the number of PRU shares in the company outstanding by the market price of one share.
EBITDA of Prudential Financial is earnings before interest, income tax and depreciation of assets.
P/E ratio (price to earnings) - shows the ratio between the price of a share and the company's profit
Price/earnings to growth
Dividend Per Share is a financial indicator equal to the ratio of the company's net profit available for distribution to the annual average of ordinary shares.
Dividend yield is a ratio that shows how much a company pays in dividends each year at the stock price.
EPS shows how much of the net profit is accounted for by the common share.
Trailing P/E depends on what has already been done. It uses the current share price and divides it by the total earnings per share for the last 12 months.
Forward P/E uses projections of future earnings instead of final numbers.
Enterprise Value (EV) /Revenue
The EV / EBITDA ratio shows the ratio of the cost (EV) to its profit before tax, interest and amortization (EBITDA).
Number of issued ordinary shares
Number of freely tradable shares
Shares Short Prior Month - the number of shares in short positions in the last month.
Prudential Financial (PRU) stock dividend
Prudential Financial last paid dividends on 05/20/2025. The next scheduled payment will be on 06/12/2025. The amount of dividends is $5.25 per share. If the date of the next dividend payment has not been updated, it means that the issuer has not yet announced the exact payment. As soon as information becomes available, we will immediately update the data. Bookmark our portal to stay updated.
Last Split Date: 01/01/1970
Splitting of shares is an increase in the number of securities of the issuing company circulating on the market due to a decrease in their value at constant capitalization.
For example, a 5: 1 ratio means that the value of one share will decrease 5 times, the total amount will increase 5 times. It is important to understand that this procedure does not change the capitalization of the company, as well as the total value of assets held in private hands.
FAQ (Frequently Asked Questions about Prudential Financial Stock)
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All forecast data on the site are provided for informational purposes of using neural forecasting tools in the financial market and are not a call to action and, moreover, are not trading signals. When using the forecast data, the investor assumes all financial risks. The pandaforecast.com portal is not responsible for the loss of your money in the stock market as a result of using the information contained on the site.